Advertisers invested more than $3 billion on Microsoft Advertising last quarter, fueling the revenue growth. Please visit Search Engine Land for the full article.
Visualizing Google Core Update Winners & Losers With Python via @sejournal, @artios_io
See how Python is used step-by-step to compare SERPs and visualize the winners and losers from a Google core update. The post Visualizing Google Core Update Winners & Losers With Python appeared first on Search Engine Journal.
Google Ads scripts rolls out support for asset-based video ads
Advertisers have until February 28, 2022, to migrate their code from the previous media-based video ads. Please visit Search Engine Land for the full article.
How To Drive Facebook Leads Via Phone Calls via @sejournal, @closedloop
Maximizing the impact of your Facebook lead generation efforts means giving your audience several options to contact you, phone included. Here’s how. The post How To Drive Facebook Leads Via Phone Calls appeared first on Search Engine Journal.
You Can Tell Google To “Stop” Without Saying “Hey Google” First
How many times are you on client calls or meetings and then your Google Assistant device goes off. Then you scramble to say “hey Google — stop.” Well, now all you need to do is say “Stop” and Google will stop, even if you do not first say “Hey Google.”
Most SEOs Think 100% Google Algorithm Transparency Would Lead To Worse Search Results
Google has often said that if they shared the full details of how its search algorithms and ranking factors would work, it would lead to abuse and poorer quality results. It seems like most SEOs agree with that sentiment.
Social Media Sharing Buttons: How & Where To Add Them via @sejournal, @kristileilani
Of course you want people to share your content! But where should you put social sharing buttons for the greatest engagement? The post Social Media Sharing Buttons: How & Where To Add Them appeared first on Search Engine Journal.
Google Drops FLoC For Topics API With 300+ Topics
Surprise, surprise – Google has decided to drop FLoC (Federated Learning of Cohorts), its cookie alternative, with something called Topics API. The Topics API will use browsing topics into 300 or so categories. Yep, FLoC is a FLoP.
Google: Deep Looking Subfolders In URLs Doesn’t Matter For SEO
Does it matter how deep your subfolder URL structure is for SEO purposes and Google rankings? No, not really. John Mueller of Google said even recently on Twitter “I don’t think any search engine would care either way.”