Advertisers invested more than $3 billion on Microsoft Advertising last quarter, fueling the revenue growth. Please visit Search Engine Land for the full article.
See how Python is used step-by-step to compare SERPs and visualize the winners and losers from a Google core update. The post Visualizing Google Core Update Winners & Losers With Python appeared first on Search Engine Journal.
Maximizing the impact of your Facebook lead generation efforts means giving your audience several options to contact you, phone included. Here’s how. The post How To Drive Facebook Leads Via Phone Calls appeared first on Search Engine Journal.
How many times are you on client calls or meetings and then your Google Assistant device goes off. Then you scramble to say “hey Google — stop.” Well, now all you need to do is say “Stop” and Google will stop, even if you do not first say “Hey Google.”
Google has often said that if they shared the full details of how its search algorithms and ranking factors would work, it would lead to abuse and poorer quality results. It seems like most SEOs agree with that sentiment.
Of course you want people to share your content! But where should you put social sharing buttons for the greatest engagement? The post Social Media Sharing Buttons: How & Where To Add Them appeared first on Search Engine Journal.
Surprise, surprise – Google has decided to drop FLoC (Federated Learning of Cohorts), its cookie alternative, with something called Topics API. The Topics API will use browsing topics into 300 or so categories. Yep, FLoC is a FLoP.
Does it matter how deep your subfolder URL structure is for SEO purposes and Google rankings? No, not really. John Mueller of Google said even recently on Twitter “I don’t think any search engine would care either way.”