What Is the YouTube Measurement Program (YTMP)?

what is the youtube measurement program YTMP

Every so often Google and YouTube present us with somewhat perception into what they’re considering. This small glimmer of hope exhibits us that we, too, can have success on the platform with the precise steps. The YouTube Measurement Program is considered one of these little glimmers. 

YTMP supplies a transparent listing of all of the accredited companions that YouTube recommends we use along with the video platform. Software program for metrics, information administration, influencer advertising, safety, and video insights are all current on the listing. 

On this article, we’ll cowl what YTMP is and see if it’s price a deeper look. 

What Is the YouTube Measurement Program (YTMP)? 

what is the YTMP?

As entrepreneurs, we spend some huge cash on measurement instruments, software program, promoting, and evaluation; however how will you ensure the instruments you employ present essentially the most up-to-date and correct information? 

Sadly, you’ll be able to’t. While you spend money and time creating content material, investing in adverts, and importing movies to YouTube, you need to ensure the analytics and metrics you obtain are an precise reflection of how effectively you carry out. 

That’s why YouTube created the YouTube Measurement Program (YTMP). It supplies trusted and accredited impartial firms beneficial by YouTube. Now, while you’re selecting a brand new instrument or software program, you’ll be able to select from a wide range of firms beneficial by YouTube. 

Why Is YTMP Vital? 

It’s vital as a result of all the businesses have been personally vetted by YouTube, which suggests they meet their necessities concerning service and requirements. It additionally means these firms present essentially the most correct and up-to-date info in your efficiency on YouTube. 

Instruments use completely different strategies to retailer, collect, and interpret information. We are able to’t belief everybody with our info, particularly when it pertains to our enterprise. 

In case you’re attempting to discover success on YouTube, you need a trusted firm with a observe report of confirmed success. 

The YouTube Measurement Program takes care of this for you by personally vetting all the businesses and providing a YTMP certification. By partnering with these firms, you’re setting your self up for achievement. 

What About Different Service Suppliers? 

As we take a look at the accredited firms, you’ll see it’s a quick listing, and there are dozens, if not a whole lot, of different companies providing related companies. 

Are all of those firms offering a sub-par service? Is their information inaccurate? Do all of them have a poor fame? 

Let’s take two in style instruments like VidIQ and TubeBuddy, for instance.  

Each allow you to select key phrases, tags, write descriptions, and give you concepts for content material. They allow you to to gauge competitors and see what’s trending on YouTube. 

However, they’re not a part of the YouTube Measurement Program. Why is that? 

It doesn’t essentially imply there’s one thing flawed with these instruments or that they’re going to steal your info. It simply means they weren’t in a position to meet this system’s strict necessities. Maybe they by no means even tried to work up an settlement with YouTube; we don’t know. 

The underside line is, it’s finest to all the time go together with what the platform itself recommends. If YouTube tells you that it is best to use a sure set of companies, they’re your finest shot at success. 

YTMP Companions 

Let’s take a look at a number of the YouTube Measurement Program companions to see what units them aside.

Channel Manufacturing facility 

channel factory youtube measurement program

This international know-how and information platform helps enhance video efficiency whereas rising contextual suitability and delivering extremely focused content material to the precise viewers. Their flagship product, ViewIQ, analyzes each channel to make sure that you’re solely working your adverts on movies which can be related to your targets. 

What number of occasions have you ever been on YouTube and had an advert pop up that has completely nothing to do with the content material you’re watching? If an advert for Budweiser is displaying on a video supposed for youths beneath 12, you’ve obtained an issue. 

Channel Manufacturing facility makes a speciality of model suitability and amplification. By guaranteeing your adverts show to solely essentially the most related viewers, you’ll be able to amplify your model and generate the next ROI. 

Integral Advert Science (IAS)

IAS is the worldwide chief in digital advert verification. They assist advertisers and content material creators obtain the perception and know-how vital to guard themselves from fraud. 

The tip objective is to assist create a worthwhile marketing campaign by focusing on the precise viewers, zeroing in on each impression, and guaranteeing your adverts are displayed the place they need to. 

This sounds quite a bit like what Channel Manufacturing facility does, however they’ve one main distinction. 

IAS focuses on “High quality Impressions.” They’ve even trademarked the phrase. 

This metric determines what an impression actually means. Basically, they confirm the impressions YouTube says you get are eyeballs from actual people who find themselves ready to purchase one thing, in the precise setting, and proper geographical location. 


Getting 1000’s of impressions on an advert doesn’t matter in case your advert wasn’t exhibited to the precise viewers. Integral Advert Science helps make sure the impressions you get really make a distinction along with your model. 


YouTube Measurement Program (YTMP) Partners - CreatorIQ

CreatorIQ helps discover influencers for endorsement and model offers. If you wish to leverage influencer advertising, CreatorIQ will allow you to discover the precise. 

They’ve 5 main product choices, Creator Core, Creator Join, Creator Pay, Creator Enhance, and Creator Hubs. I’ll break a few of them down. 

Creator Core is an incredible database of all the preferred influencers on YouTube. It even makes use of Google AI picture recognition to attach you with the precise individual and forestall fraud. 

When you join with an influencer and your content material hits the plenty, you’ll additionally obtain reporting and analytics exhibiting what number of posts you made, impressions, engagement, and complete attain. 

Creator Join lets you construct a community of content material creators so you’ll be able to unfold your attain in a protected and encrypted setting. 

Creator Pay is a means so that you can make and settle for funds in a systematized and scalable means. 

CreatorIQ is an all-in-one resolution for influencer advertising. In case you’re in search of a straightforward technique to discover influencers safely, with out having to DM a whole lot of creators, CreatorIQ looks as if a fantastic alternative. 

How Do You Know If a Firm Is A part of the YTMP?

There are two methods to seek out this out. The primary means is to examine the YouTube measurement program web page. Right here you’ll discover a listing of all the businesses inside every area of interest and a quick clarification of what they do and what units them aside. 

You can even discover out if a instrument is a part of this system by taking a look at their web site.

How Do You Know If a Company Is Part of the Youtube Measurement Program (YTMP)

The picture above is from the footer on ChannelFactory.com. Each firm that’s verified by the YouTube Measurement Program will obtain this seal of approval. You should use this to assist decide should you plan to work with this firm or not. 

YTMP Certifications 

YouTube Measurement Program (YTMP) Certifications

When it comes right down to particular necessities, there are three. To turn out to be YTMP verified, members should present the next: 

  • proof of sturdy demand out there
  • proof of a robust and profitable business observe report
  • continued compliance with Google and YouTube insurance policies

All the businesses you see on YouTube’s listing meet these necessities. That makes discovering the precise platform a lot simpler. 

What Are the Vetting Requirements for the YouTube Measurement Program? 

I discussed the three certifications YouTube presents to their companions, however how do they get these certifications? There’s a strict vetting course of to weed out much less excellent instruments. Listed here are the requirements all YTMP companions should observe. 

Sturdy market demand: YouTube expects its companions to have a sure stage of demand within the business. They need the businesses they suggest to be in style and well-received by their area of interest. That is normally a tell-tale signal that they’re offering top-notch service. 

Profitable observe report: YouTube desires the very best companions with long-term observe data of success. Many firms on the listing have been in enterprise for 10+ years, so the possibilities are they’re doing one thing proper.  

Coverage compliance: Everyone knows that Google is critical about its insurance policies they usually anticipate creators and advertisers to observe the principles. The identical goes for service suppliers. YouTube will solely suggest firms with a confirmed observe report for following the rules

Correct and up-to-date info: The objective of YTMP is to assist present creators and advertisers with solely essentially the most correct information. To turn out to be a part of this system, service suppliers must show that their information aligns with YouTube. If they’ll do this, it’s a gold star for them. 

Actionable and insightful metrics: YouTube desires to make sure that the information these service suppliers supply is actionable, insightful, and has the potential to really make a distinction. 

Safety and security: Safety and security are critically vital and that’s why YouTube requires all members to adjust to correct information dealing with, encryption, and different safety measures. You possibly can belief that should you select a YTMP associate that they’re correctly dealing with your personal info.

What Does the YTMP Imply for Content material Creators? 

This leaves us with one remaining thought, how can YTMP make a distinction in your online business?

YouTube, Google, Fb, Instagram, and all these platforms are continuously attempting to determine new methods to get advertisers to decide on them. How can this new measurement program assist your organization? Listed here are a number of methods. 

1. Ensures Information Accuracy 

In all probability the largest plus is information accuracy. We use so many instruments and albeit, all of them inform us various things. In case you’re in search engine optimization, you most likely use SEMrush and Ahrefs; however have you ever ever in contrast them? The information is totally completely different, so who will we belief? 

The objective of the YTMP is to offer essentially the most correct information throughout the board so that you get a direct illustration of how your cash is being spent. 

2. Straightforward Competitors Evaluation 

YouTube lays all of it out and exhibits you every firm that they associate with. This makes it a lot simpler to decide on a service as a result of you’ll be able to examine them simply with out having to randomly crawl the SERPs trying to clear up your issues.

It’s quite a bit like strolling down the cereal aisle within the grocery retailer. You have got a a lot better probability of having fun with your cereal while you’re selecting between the 5 finest on the earth versus 100 random sorts of cereal. 

3. Match With The Proper Firm 

Corporations are altering the best way they supply companies and making an attempt to offer extra of an in-store expertise. While you go together with a vetted associate you’re guaranteeing that you simply get an organization that aligns along with your targets and targets. 

4. Belief, Security, and Safety 

Final however definitely not least, safety and security are all the things. We’ve tons of information, and if the flawed individual will get entry it may trigger enormous issues. Realizing how firms deal with your info is so vital, and the YTMP ensures you’re solely trusting your invaluable information with firms that know learn how to deal with it correctly. 


Do you assume the YouTube Measurement Associate Program may make a distinction along with your content material creation? You’re more likely to discover a stable instrument that serves your wants. In case you want further assist these instruments don’t present, we might help

Do not forget that within the recreation of selling, YouTube and Google typically give us a little glimpse into how they work and what we are able to do to succeed. That’s precisely what YTMP does. They’re telling you that these firms would possibly provide you with somewhat benefit. 

Do you employ any of the businesses on the YouTube Measurement Program accredited listing? If that’s the case, tell us which one within the feedback and what your expertise is/was? 

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