By now, you’ve in all probability heard a variety of buzz about Gen Z’s favourite social media app, TikTok.
TikTok is a video sharing platform that permits customers to create and share dynamic short-form (most of 60 seconds) movies.
Customers can add tune snippets, particular results, and filters to their movies after which share them with an enormous international community.
There are greater than one billion customers on TikTok, and the app is out there in over 150 nations. It’s preferrred for manufacturers focusing on a youthful viewers, as nearly all of TikTok customers are between the ages of 10 and 29.
Tapping into this various market gives a profitable alternative for manufacturers. With the best TikTok advertising strategies, you possibly can leverage this social community and open your model as much as an thrilling market of Gen Z’ers and millennials.
Beneath, I’ll present you the methods and ways you must promote merchandise on TikTok.
Why Ought to You Promote Merchandise on TikTok?
TikTok is the most-downloaded social app worldwide. In 2020, TikTok was ranked one of many world’s high cell apps, outperforming YouTtube, Tinder, and Netflix.
Bringing your model to TikTok offers you visibility with hundreds of thousands of latest customers worldwide. These new prospects have actual shopping for energy—–mixed, they affect greater than $350 billion in annual gross sales within the US.
Plus, integrations with Shopify and different sturdy eCommerce platforms have made it simple for manufacturers to promote merchandise instantly on TikTok.
While you have a look at these stats, it’s no shock manufacturers throughout the globe are leaping on board and discovering artistic methods to promote merchandise on TikTok.
Methods to Arrange an Account in TikTok That Will Drive Gross sales
If you wish to promote merchandise on TikTok, you must lead your efforts with a powerful technique.
Your TikTok profile acts as your eCommerce dwelling web page, so it’s vital to optimize your profile earlier than you begin promoting.
Listed below are a couple of simple methods to do that.
1. Describe Your Model in Your Bio
Your TikTok bio is your probability to introduce your model and merchandise to your viewers.
Your bio is the very first thing folks will see once they go to your web page, so it’s vital to make an excellent first impression. It’s additionally vital to supply correct details about your model.
2. Get Inventive With Emojis
Keep in mind, your goal market on TikTok is usually Gen Z’ers, millennials, and Technology Alpha.
Meaning it’s vital to talk their language.
Emojis are colourful and crowd pleasing and act as visible indicators of your services and products.
Utilizing emojis will help improve conversions in your on-line retailer, so you’ll want to make good use of them while you promote merchandise on TikTok.
3. Add a CTA
Your TikTok profile ought to lead customers in the direction of actions you need them to take.
Including a CTA to your profile will inform customers precisely what to do subsequent, and will help improve conversions.
For instance, you need to use a CTA to direct followers to your eCommerce store, weblog, or one other social channel the place you promote merchandise.
You too can promote low cost codes or gross sales in your TikTok bio.
Methods to Promote Merchandise on TikTok
After getting your bio arrange, it’s time to create your technique. Listed below are a couple of ideas to assist your merchandise promote.
1. Use Sponsor Branded Hashtags
If you wish to promote merchandise on TikTok, you must get your model in entrance of as many individuals as potential.
Probably the most efficient methods to do that is by sponsoring a branded hashtag that asks customers to create user-generated content material (UGC). TikTok calls this the Hashtag Problem Plus, and it permits customers to buy merchandise associated to a sponsored hashtag.
As soon as you identify your problem, you possibly can create a paid-for hashtag with a selected touchdown web page to direct your customers in the direction of a sale. The problem will present up on the Discovery web page, which drives extra views.
TikTok additionally permits in-app purchasing to your hashtag so viewers can purchase instantly from the app.
Manufacturers reminiscent of Kroger have leveraged this function successfully, with campaigns such because the #TransformUrDorm problem. TikTok customers had been requested to create earlier than and after movies of their dorm room makeovers. From there, they had been prompted to purchase dorm objects reminiscent of toasters and popcorn makers instantly within the TikTok app.
The award-winning marketing campaign introduced Kroger greater than 800 million views and generated 304k UGC movies.
2. Use Shoppable Movies
In 2020, TikTok introduced a brand new take care of eCommerce big Shopify to combine Shopify’s greater than 1 million eCommerce retailers with TikTok’s rising viewers.
Shopify retailers can now join their outlets to their TikTok for Enterprise accounts and promote merchandise on TikTok instantly, by way of in-feed shoppable movies and advertisements.
It is a nice technique to develop your Shopify eCommerce retailer and your TikTok following on the identical time.
3. Leverage TikTok for Shopify Options
The Shopify app itself has a bunch of built-in options that will help you promote merchandise on TikTok.
Listed below are a couple of noteworthy TikTok for Shopify options:
- TikTok campaigns: Retailers can create advert campaigns, goal audiences, and monitor advert efficiency multi function place.
- Video template software: This software permits you to create a video advert utilizing a TikTok template and any present photograph, textual content, and brand property.
- Viewers focusing on: TikTok permits you to goal advertisements primarily based on location, demographic, and behavioral metrics.
- One-click pixel: The TikTok Pixel permits you to monitor the efficiency of your campaigns. These analytics assist drive conversions in your future campaigns.
- Inventive instruments: TitTok artistic instruments assist flip Shopify service provider merchandise into high-quality TikToks. It is a nice technique to join with this new viewers.
In the event you’re new to this integration, strive the whole lot. As entrepreneurs, A/B testing is our best asset.
You’ll by no means know what works till you strive it.
Methods to Promote Your E-commerce Retailer on TikTok
After getting your retailer related to your TikTok channel, you can begin creating content material that promotes your merchandise.
Listed below are a couple of efficient methods to advertise your Shopify retailer on TikTok to drive extra conversions.
1. Embed Your TikTok Feed on Your Web site
Sure apps, reminiscent of Vop, permit you to embed your TikTok feed onto your gross sales web site.
This lets your prospects see your merchandise in motion earlier than they decide to a sale.
In the event you repeatedly showcase user-generated content material in your TikTok feed, you possibly can faucet into real, digital, word-of-mouth promoting. This may go a great distance in enhancing the belief prospects have in your model.
2. Use Paid Promoting on TikTok
Leveraging TikTok’s paid promoting options are a good way to faucet into this thrilling new market.
To start creating advertisements, you must know what you’re working with. TikTok content material has particular specs and parameters you must comply with.
- Picture recordsdata: JPG or PNG solely
- Video recordsdata: MP4, MOV, MPEG, 3GP or AVI
- Facet ratio: 9:16, 1:1 and 16:9
- Picture decision: 1200×628 is beneficial, however not mandatory
- Video decision: 720×1280 pixels, 640×640 pixels or 1280×720 pixels
- Video length: 5 to 60 seconds
- Model title: The model title you show in an advert have to be between 2 and 20 characters. In the event you’re promoting an app, you need to use 4 to 40 characters
- Advert description: Your advert description have to be between 12 and 100 characters. You can not use emojis in your description
From there, it’s all about creating partaking, artistic, and enjoyable advertisements that entice the eye of TikTok’s youthful demographic.
When creating advertisements, you’ll want to use audio. TikTok has all the time been an audio/video platform, so it’s vital to create content material that matches on this sphere.
Voiceovers, background music, and particular results audio will help make your advertisements more practical.
Get artistic! Tiktok is a platform constructed for content material creators. Make your advertisements enjoyable, recent, and thrilling to draw new prospects.
3. Embody Your E-commerce Hyperlink in Your TikTok Bio
Each TikTok bio permits you to add a web site hyperlink.
Use this area so as to add a hyperlink to your eCommerce store, or any pages you wish to improve site visitors to, like related promotions or touchdown pages.
This tactic is a good way to information customers to the content material you wish to be seen and improve gross sales on TikTok.
Methods to Monitor and Analyze the Gross sales You Obtain Via TikTok
Putting in the TikTok Pixel in your web site, eCommerce retailer, and advertisements, permits you to monitor occasions alongside your buyer buy paths.
For instance, if somebody views a product, completes a cost, searches for a product, or provides billing information to your checkout stream, you possibly can monitor it.
You too can monitor when a person downloads your content material, clicks a button, or views a web page.
That is useful while you wish to see in case your eCommerce hyperlink in your profile bio is efficient. Or, if you wish to understand how many individuals are making purchases by way of your shoppable movies.
The extra knowledge you acquire, the higher you possibly can perceive your buyer journey.
From there, you possibly can decide what works and the place it’s best to focus extra assets.
Methods to Monitor TikTok Shopify Gross sales
The Shopify gross sales you make by way of TikTok might be managed instantly inside Shopify’s dashboard. This consists of all advert creation, focusing on, optimizations, and monitoring.
Retailers can use Shopify-specific apps such because the “Magic TikTok Pixel” to higher monitor conversions in TikTok campaigns.
While you set up the Magic TikTok Pixel it is possible for you to to:
- Monitor person occasion sorts reminiscent of registration, product web page shopping, add to cart, and place an order.
- Monitor TikTok customers which have made purchases. You too can analyze their knowledge to find out future buy developments, reminiscent of complete gross sales per product and common order worth.
- Use knowledge to retarget and guarantee your return on advert spend (ROAS) improves each time.
Now that you know the way to promote merchandise on TikTok, it’s time to start out experimenting.
TikTok remains to be evolving as a platform, and we will anticipate much more gross sales alternatives popping out quickly.
If you wish to develop a extra complete social media advert marketing campaign that features TikTok, however need assistance doing so, attain out to our company.
How have you ever discovered success when promoting merchandise on TikTok?