Instagram accounts that maintain contests can obtain as much as 70% quicker follower progress than accounts that don’t maintain contests.
If you’d like a preferred Instagram account, developing with and executing some Instagram contest concepts is a superb begin.
On this submit, we’ll discover how you should utilize Instagram contests to boost model consciousness for your enterprise.
We’ll additionally dive into among the greatest practices to bear in mind when operating your contests.
By the top, you’ll know the way to run a profitable Instagram contest that may convey your enterprise the eye it deserves.
Why Instagram Contests Are a Good Thought
There are different methods to get extra Instagram followers, after all, however few different strategies can enhance your follower numbers so rapidly, and with such minimal effort.
Not solely that: Instagram contests may also provide help to obtain extra engagement.
Posts which might be associated to Instagram contests are inclined to earn roughly 64x extra feedback and three.5x extra likes when in comparison with ‘regular’ content material.
On high of that, 91% of the posts which have achieved 1,000+ feedback are contests.
All of those stats present that operating Instagram contests is likely one of the greatest methods to enhance model consciousness.
If you happen to’re fearful about being caught in a cycle of continually churning out contests, all within the title of boosting model consciousness, don’t fear; you don’t have to repeatedly run contests to reap the advantages that good Instagram contest concepts can provide.
That’s since you’ll discover a trickle-down impact on the remainder of your regular content material because of operating contests. Individuals will really feel a larger affinity towards your model because of the goodwill you’ve generated along with your contests.
In consequence, they’ll be extra prone to share and interact along with your regular content material.
Plus, as a result of contests generate extra followers, there’ll naturally be extra individuals uncovered to your content material. This will increase the chance that share and engagement ranges shall be increased than ‘pre-contest ranges.
Greatest Practices for Working Contests on Instagram
Earlier than you run your first contest, you want to pay attention to some essential greatest practices. Failure to observe a few of these greatest practices may imply that you just’re going in opposition to the foundations of Instagram.
It may additionally result in your contest producing lackluster outcomes, which might quantity to loads of wasted effort.
What are these greatest practices?
The primary is to just remember to write a transparent and detailed description to your contest.
When writing the outline to your contest, make sure to cowl:
- What the foundations are
- What individuals have to do to be eligible
- Any restrictions on who can enter
- The prize
- The deadline
- When you’ll announce the winner
Doing issues this manner makes it simple so that you can keep on the correct facet of the promotion pointers supplied by Instagram.
It is crucial that you just don’t stray from the rules, as doing so may put your account in danger.
Right here’s an important instance of a contest description.
They’ve performed a superb job of creating this detailed, so it’s troublesome to suit into one picture.
Right here’s the primary half, which helps set up a purpose for the competitors whereas additionally describing what’s on provide.
This second half does a superb job of letting individuals know what they should do to be eligible to win.
The subsequent bit tells individuals how they will acquire an additional entry. The phrases of the competition are clearly proven, whereas additionally indicating how the winners of the competition shall be introduced.
By learning how others are writing their contest descriptions, you’ll be taught so much about what separates a nasty description from a superb one.
You additionally want to make sure you’re making a gift of related prizes that your audience will really feel compelled to have.
If you happen to concentrate on making a gift of prizes which might be related to your audience, your contest will generate higher outcomes.
If the merchandise you’re making a gift of aren’t particular to your audience, you run the danger of attracting followers that don’t care about your enterprise or the services or products it offers.
In the long run, this arguably does extra hurt than good.
Such people could unfollow your account after a contest, or just not interact along with your profile sooner or later.
By choosing the right prizes, you possibly can reliably entice the correct sorts of followers and generate model consciousness among the many greatest demographic for your enterprise.
All of which helps enhance the chances of you incomes a return-on-investment out of your efforts.
As you might need guessed, making a gift of objects of excessive worth tends to supply increased ranges of engagement.
The chart under exhibits that prizes price $1,000 or extra typically obtain 5.8 engagements per 100 followers.
This determine is sort of excessive when in comparison with the 1.7 engagements that manufacturers get pleasure from after they give away prizes price $99 or much less.
If you wish to give away a high-value prize, however you don’t have the funds to put money into one, take into account arranging a partnership cope with one other model. Offered that you’ve a big sufficient follower depend, there shall be manufacturers which might be prepared to offer a prize to your contest in trade for some promotion.
The best way you promote the model that gives the prize ought to be low-key. Within the description of the competition, merely point out that the competition is sponsored by a selected firm.
This Instagram submit exhibits how one can pull this off.
You additionally have to put some thought into the way you’re going to announce the competition.
It’s a good suggestion to make use of a customized picture throughout the submit that says the competition.
Right here’s an instance of how you are able to do that.
As proven above, there’s additionally the choice of including the phrases of the competitors to the picture, too.
With all of that out of the way in which, let’s try among the contest concepts you should utilize.
Instagram Contest Thought #1: Tag to Win
The tag-to-win contest concept is good and simple.
All you’re doing is asking individuals to tag a buddy within the feedback part in order that they will enter the competition, as effectively, and grow to be eligible to win the prize.
This contest format does an important job of bettering your profile’s natural attain.
That’s as a result of as soon as persons are tagged by somebody, they’ll probably obtain a notification.
These individuals will then try your profile and probably grow to be a follower.
They might additionally tag others. It will create a viral suggestions loop, bringing extra individuals into the competitors.
To extend the affect of this suggestions loop, you can even ask individuals to observe your account along with tagging somebody.
Right here is an instance of a model that makes use of this technique.
If you wish to be courageous, you possibly can ask individuals to tag two individuals. This, once more, will increase the potential attain of your contest.
The competition under exhibits how this may be performed.
As soon as the competitors is over, choose somebody at random from the feedback part. You need to use an automatic system to do that in order that the competition stays goal.
If one of many entry circumstances is to observe your profile, cross-reference the winner’s account along with your follower listing to ensure that every thing is so as.
An alternate tackle this format, the ‘nominate a buddy to win’ contest, can work equally effectively.
As a substitute of asking individuals to randomly tag somebody, you possibly can as an alternative recommend that they tag somebody they imagine deserves to win.
With this sort of format, the winner of the competition would be the one that has been tagged, and never the one that left the preliminary remark.
Instagram Contest Thought # 2: Prefer to Win
With this Instagram contest, you ask individuals to love your content material in the event that they need to enter the competition and have an opportunity of successful.
You may even use the phrase ‘double-tap to win’ since, on the Instagram app, double-tapping a photograph robotically likes it.
There’s additionally the choice of asking individuals to love your model on Fb, making it simple to extend the visibility and, due to this fact, the affect of your contest.
If you wish to increase your follower depend, point out that folks additionally have to observe your profile in the event that they need to be eligible to win.
Right here’s an instance of how that may be performed.
This profile has used the mixture of asking individuals to observe and like, thereby rising the potential engagement this contest can produce.
Instagram Contest Thought #3: Selfie Contest
Instagram is arguably the house of selfies, so this sort of contest is a superb match for the platform.
It’s a sort of contest that works significantly effectively with merchandise.
With a selfie contest, you ask individuals to submit an image of themselves whereas they’re utilizing your product, or with the product someplace within the background.
This contest format is very helpful for a enterprise as a result of it helps present potential prospects how a product can be utilized. It’s a superb type of user-generated content material.
When writing the outline for a selfie contest, create a novel hashtag after which ask individuals to make use of this hashtag at any time when they submit their photographs.
You will discover the images individuals have uploaded for this contest by looking for the hashtag on Instagram.
On the finish of the competition, choose the image that you just suppose is greatest.
Guarantee that, while you create the foundations for a selfie contest, you add that you just may use the content material at a later date.
Consumer-generated content material can present a superb supply of social proof. Lengthy after the competition is over, you possibly can repost the content material that the competition generated.
Right here’s an instance of how you are able to do a selfie contest.
Just like the ‘like-to-win’ instance from earlier, you possibly can mix the format of the selfie contest with the opposite contest codecs we’ve already lined.
You could possibly point out that folks want to love the submit that says the competition in addition to posting a selfie.
Instagram Contest Thought #4: Picture Contest
The picture contest is carefully associated to the selfie contest we simply lined.
The distinction, nevertheless, is that you just’re not asking individuals to take a selfie. As a substitute, they will take any sort of picture they want.
Like earlier than, you ask individuals to submit photographs utilizing a related hashtag that you just create.
You then search Instagram utilizing this hashtag in an effort to discover a successful picture.
With this sort of contest, you don’t all the time have to supply a bodily prize for the winner.
You may simply let individuals know that the prize is that you just’ll characteristic their content material in your profile.
Right here’s an instance of a photograph contest of which pertains to a Boston Information channel.
Right here’s one other one from the Empire State Constructing Instagram account.
It could be that you’ve a product or area of interest that’s completely suited to picture contests. GoPro is an instance of such a product.
If that’s the case, you need to place a particular concentrate on operating picture contests.
That’s as a result of this format shall be particularly simple to drag off whereas additionally offering you with an abundance of user-generated content material you can characteristic in your Instagram account.
Instagram Contest Thought # 5: Voting Contest
A voting contest revolves across the following steps:
- You ask individuals to add a chunk of content material alongside a chosen hashtag. You additionally ask individuals to tag your profile within the description.
- Your followers then search Instagram utilizing this hashtag and vote for the one which they suppose is greatest. The best method to collate votes is to ask individuals to love the picture that they suppose ought to be the winner.
- The individual with essentially the most likes is deemed the winner of the competition.
This contest format is nice at producing engagement since you’re asking individuals to take loads of social actions. Plus, the individuals who enter the competition will promote their very own entries by way of their social channels.
Nevertheless, you possibly can argue that such a format is probably asking an excessive amount of from individuals.
Due to this, it’s possible you’ll need to use this contest format solely when you’ve gotten a highly-engaged viewers that cares about your profile and its content material.
With that being stated, one other approach you possibly can run this contest is by having individuals submit photographs first, after which solely you discover them utilizing the assigned hashtag.
Based mostly on what you discover, you choose 3-5 finalist photographs and host them by yourself profile.
You then ask your followers to love the one which they suppose is greatest, and the picture with essentially the most likes wins.
This method will help you obtain nice outcomes with a voting contest with out asking an excessive amount of of your followers.
Right here’s an instance of a profile that’s doing one thing related, however as an alternative asking individuals to submit the photographs to the host’s account instantly.
Right here’s a bit extra context.
Right here’s an instance of how somebody may submit their very own content material within the hopes of acquiring a vote.
When operating this sort of competitors, you can even ask individuals to submit their contest content material to Fb, as effectively.
Then you possibly can depend the likes that folks have gathered on that platform and mix them with what they’ve achieved on Instagram.
Doing issues this manner will help increase the attain of your contest, bettering your means to generate model consciousness.
Instagram Contest Thought # 6: Caption Contest
A caption contest is a contest by which you ask individuals to caption a photograph that you just’ve uploaded.
From that time, you possibly can both:
- Decide one of the best caption utilizing your individual judgment, or
- Inform others to love one of the best caption.
The caption with essentially the most likes is the winner.
Whereas the second possibility is usually a good method to interact your viewers, the primary possibility will help forestall individuals from artificially inflating their likes.
Right here’s an instance of a caption contest:
You could need to edit the picture you employ to announce the competition in order that it highlights the truth that you’re in want of a caption.
The speech bubbles within the above submit are a superb instance of how this may be performed.
Instagram Contest Thought # 7: Problem Contest
If you happen to’re ready the place it’s good to put collectively a contest in a brief period of time, a problem contest can work wonders.
With this contest format, you simply have to provide you with a easy problem for individuals to satisfy, and the one that solves the problem wins.
The problem doesn’t must be advanced. In reality, less complicated contests typically draw extra social engagement and participation.
The submit under exhibits how this may be performed.
All that’s being requested of on this contest is that folks guess which quantity the account proprietor is pondering of.
It’s easy and enjoyable. The spontaneous really feel helps to enhance the authenticity of the profile, too, which helps increase long-term engagement.
Right here’s one other instance, this time utilizing a ‘guess the marbles’ problem.
This contest format is easy and low-effort, making it a good selection for anybody who’s new to operating contests on Instagram.
You must now perceive the way to use Instagram contests to develop model consciousness.
As quickly as you run your first contest, you’ll discover that the entire course of is loads of enjoyable. It’s additionally most likely a lot simpler than you anticipated.
Determine on a contest theme, create the foundations, and set up a devoted hashtag. Enhance person engagement by cross-posting the competition on Fb.
If you happen to’re feeling nervous about establishing your first Instagram contest, get in contact and we will help you strategize (and help you along with your different digital advertising efforts).
If you happen to can encourage individuals to ask their associates to take part within the contest, accomplish that. The extra individuals who see your contest and content material, the higher.
Do you’ve gotten any ideas associated to operating Instagram contests?