10 Small Enterprise Examples of the Finest Instagram Bios

10 Small Business Examples of The Best Instagram Bios

Instagram is extraordinarily well-liked. The image-heavy platform is the fifth most-used social media community on the earth, with over 1.2 billion customers.

For those who don’t have a presence on Instagram, you’re lacking out on constructing an viewers and growing your gross sales.

To get essentially the most out of Instagram, it’s best to create a strong Instagram bio so customers can get a transparent, concise concept of who you might be, what you’re about, and, most significantly, what you possibly can supply them.

Listed here are ten of the very best Instagram bios for small companies and clarify why they’re wonderful. We’ll additionally embody ideas for crafting a robust bio and what must-haves to incorporate in your firm account.

10 of the Finest Instagram Bios for Small Companies

Listed here are a number of small-business Instagram bios that hit the mark and why. We’ve additionally included takeaways you need to use to your personal firm.

1. Ellevest

best Instagram bios - ellevest instagram page bio

Ellevest is a digital investing platform. CEO Sallie Lee Krawcheck co-founded the corporate to empower ladies to take higher management over their monetary future.

Why This Instagram Bio Is Nice

The Ellevest Instagram bio works as a result of it clearly states who the enterprise is for (by ladies, for ladies), the {industry} it’s in (monetary companies), and the kind of enterprise mannequin it makes use of (membership-based). This provides the reader a good suggestion of the audience and what they’ll obtain by means of the service.

The corporate additionally features a Linktree hyperlink in its bio, a platform permitting you to showcase further hyperlinks to content material you wish to share together with your followers. This hyperlink factors customers to a number of model weblog posts and membership webpages.

You may borrow this to your personal small enterprise. In spite of everything, a Linktree hyperlink isn’t only a content-sharing alternative: You may stroll folks on to your touchdown pages by way of Instagram, reducing by means of the noise to allow them to extra simply purchase from you.

2. Pura Vida Bracelets

best instagram bios - pure vida

Pura Vida, which interprets to “Pure Life,” is greater than only a bracelet retailer. The corporate has a group of over 800 artisans in international locations resembling Costa Rica, El Salvador, and India who earn cash crafting home made jewellery.

Why This Instagram Bio Is Nice

First off, the Pura Vida Bracelets Instagram bio is structured with numerous emojis, which saves house and offers off a enjoyable vibe. “Enjoyable” works right here as a result of the corporate options tons of colourful pictures of smiling folks modeling the merchandise—it’s on-brand.

Second, the emojis-as-bullet-points assist clearly state the bio’s essential areas of focus, notably “FREE SHIPPING.” That is good for small companies to spotlight, particularly in case your essential opponents don’t supply it.

Lastly, the branded hashtag, #PuraVidaBracelets, is a pleasant contact. Small-business retailers ought to take into account implementing a customized hashtag as a strategy to social-listen and reshare UGC throughout social whereas getting their manufacturers’ names on the market.

3. The Freckled Hen Farmhouse

best instagram bios - the freckled hen farmhouse

Created by life-style blogger Natalie Freeman and her husband Luke, The Freckled Hen Farmhouse is each a brick-and-mortar and on-line purchasing vacation spot. This common retailer has every little thing from dwelling items to native merchandise to backyard provides.

Why This Instagram Bio Is Nice

The Freckled Hen Farmhouse Instagram bio doesn’t cater to at least one viewers over the opposite. As a substitute, it caters to each in-person and internet buyers.

The bio contains its retailer hours, native supply choices, and cellphone quantity. Moreover, the corporate plugs its rental cottage within the bio, including extra alternatives for loyal prospects to spend cash on the model. Lastly, it features a Linktree hyperlink resulting in its retailer web site, publication sign-up web page, and seasonal and year-round class pages.

For those who’re a small enterprise with an internet and offline house, it’s a sensible concept to talk to all of your prospects in your Instagram bio.

4. Lush Cosmetics

best instagram bios - lushcosmetics

Lush is a values-driven model. Based in London, the cosmetics firm prides itself on recent merchandise, no pointless components, and cruelty-free testing.

Why This Instagram Bio Is Nice

In contrast to our different examples, the Lush Cosmetics Instagram bio retains it quick and candy, saying, “We’re making a cosmetics revolution to avoid wasting the planet,” adopted by two emojis, its branded hashtag, and a Linktree hyperlink.

The message is direct, and phrases and phrases like “revolution” and “save the planet” really feel daring and thrilling coming from a make-up model. Equally, small manufacturers can, and will, experiment with how they describe their firm, so long as it feels related—in any other case, it can come off as complicated, or worse, inauthentic.

This bio is an efficient reminder, too, that simply because you will have more room doesn’t imply it is advisable to use it. That in itself is a departure from jam-packed bios and even a bit shocking. Our brains like novelty, so don’t be afraid to do issues a bit of in a different way for your small business.

5. Later

best Instagram bios - later instagram page bio

Later is a number one Instagram advertising and marketing platform. The corporate boasts tens of millions of customers, and social media professionals, manufacturers, and influencers can use the software to handle content material throughout Instagram, Pinterest, and even TikTok.

Why This Instagram Bio Is Nice

There are a whole lot of issues working for the Later Instagram bio. First, the corporate does a fantastic job increasing the copy past its title to raised attain customers on the platform who could also be on the lookout for this sort of service (social advertising and marketing platform).

By bettering its Instagram search engine optimization with related key phrases, the model will increase its probabilities of being discovered. Plus, “Later” is a standard phrase, so it’s good so as to add extra context for searchers.

Subsequent, the corporate states it’s the “#1 Advertising Platform for Instagram.” Piggy-backing off search engine optimization, that is good to market to potential customers.

Small companies can optimize their bios with relevant key phrases and have brag-worthy accomplishments to get readers’ consideration.


best Instagram bios - aloha instagram page bio

ALOHA produces USDA natural, vegan, and gluten-free protein powders, drinks, and meals. The model shares loads of recipes and UGC on its web site and social media platforms.

Why This Instagram Bio Is Nice

Taking a web page out of Later’s guide, the ALOHA Instagram bio asserts the corporate as its {industry}’s chief. Whereas the model retains the copy to a minimal, it focuses on the key phrases its prospects care about, like “natural” and “plant-based.”

ALOHA additionally modified its profile image to showcase it was named a Licensed B Company. These firms should meet strict social and environmental requirements, amongst others. In case your small enterprise has a prestigious distinction or received an enormous award, it’s value highlighting it on this house.

7. Lokal

best Instagram bios - lokal hotel instagram page bio

A husband-and-wife duo created the Lokal Lodge after dreaming up methods they may enhance the Airbnbs the place they’d stayed and the hospitality expertise basically. This home-away-from-home model provides hyper-local lodging within the Philadelphia and Southern New Jersey areas.

Why This Instagram Bio Is Nice

The Lokal Lodge Instagram bio covers a whole lot of floor. It features a particular class, “boutique inns | cabins” as a substitute of simply “lodge,” so these searching for this specific expertise can discover it, and expands on this with “condominium suites & properties.”

On high of the placement and branded hashtag, the bio factors out the Linktree the place visitors can guide their keep, join its publication, and extra.

Different small companies, particularly these on this house, can take a couple of cues from this bio. By maintaining all this data centralized, you can hold potential visitors engaged and in your web page longer.


best Instagram bios - goodee instagram page bio

GOODEE is a high on-line market. Designers and entrepreneurs Byron and Dexter Peart based the corporate to curate manufacturers that not solely regarded good however sparked good too. As such, they solely work with artisans who prioritize constructive environmental or social affect.

Why This Instagram Bio Is Nice

The GOODEE Instagram bio lays out what the enterprise is (a curated market) and its focus (good design meets good goal). Like ALOHA, pointing to the corporate’s B Corp designation and 1% for the Planet certification aligns with its mission and indicators to shoppers what’s essential to the enterprise.

That is each honest and savvy: 72 p.c of U.S. shoppers imagine it’s essential “to purchase from firms that mirror their values,” in accordance with Retail TouchPoints.

So, in case your small enterprise is values-driven, don’t shrink back from together with that in your advertising and marketing and messaging. In spite of everything, the purchasers you search are additionally searching for you.

9. Rumpl

best Instagram bios - rumpl instagram page bio

Rumpl operates within the outdoor-industry house and helps hold campers and adventurers heat. After a profitable Kickstarter launch, the corporate continues to develop and develop its stock.

Why This Instagram Bio Is Nice

There’s magnificence within the simplicity of the Rumpl Instagram bio. It mentions its best-known merchandise—blankets— and offers a quick, relatable description of the supplies in them. The corporate additionally mentions its “Shark Tank” look and features a branded hashtag and hyperlink to a present giveaway.

Instagram contests are well-liked and may also help speed up your model progress. That is very true should you associate with one other firm and might leverage one another’s audiences. It’s one thing your small enterprise ought to take into account (after which promote in your Instagram bio, after all!).

10. Letterfolk

best Instagram bios - letterfolk instagram page bio

This home-decor biz produces letter boards, tile units, paper items, and extra. A married couple based Letterfolk, and the corporate has developed an enormous following due to its thoughtfully designed merchandise and nationwide press hits.

Why This Instagram Bio Is Nice

As a substitute of utilizing the firm’s Instagram bio to direct followers to make use of sure hashtags, Letterfolk invitations its followers to test them out, saying, “See LF merchandise within the wild,” adopted by related hashtags. Utilizing this hashtag, shoppers can view how different folks use and show their merchandise. By making this tweak, it feels extra community-oriented instantly.

One other notable distinction: It’s said within the bio that Joanna and Johnny aren’t solely a husband-and-wife crew but in addition a small enterprise.

Since some customers particularly look to purchase from smaller firms, this is a wonderful strategy to get in entrance of potential customers. For those who don’t call-out your small-biz standing in your bio, take into account including it and see if there’s a rise in engagement.

5 Suggestions for Creating the Finest Instagram Bio for Your Small Enterprise

Now that you simply’ve seen examples of among the finest Instagram bios for companies, let’s recap the highest methods to make yours stand out.

1. Use Artistic Parts

Some manufacturers add emojis to the combo of their Instagram bios. Except for highlighting your model’s character, these icons may also help affect readability. This might assist your messaging stand out. So, you would possibly wish to attempt reducing again on copy and growing white house by together with emojis.

Manufacturers can even change up font kinds of their Instagram bios. This provides selection. Nevertheless, watch out to ensure the script is readable, and don’t overuse it.

2. Present Your Model’s Persona

You wish to seize your model’s character in your Instagram bio. Experiment with copy, emojis, and different artistic methods to indicate it off.

Don’t be afraid to mess around a bit and have enjoyable together with your followers, both. Drizly’s Instagram bio involves thoughts:

best Instagram bios - drizly instagram page bio

Watch out to not mistake “social media” as an excuse to depart out of your acquainted model voice, although. For instance, a hospital utilizing laughing emojis in its bio wouldn’t be a match—and would possibly even make sufferers nervous! Alternatively, seeing emojis on the BarkBox Instagram bio feels fully in-line with the corporate’s enjoyable status.

Backside line: Know your model and know your viewers.

3. Share Person-Generated Content material

You don’t must develop a marketing campaign to create a hashtag—although it doesn’t damage. Making a hashtag distinctive to your small enterprise is an efficient strategy to create model consciousness and assist construct your group.

Craft a hashtag that features your organization title or captures your ethos. As an illustration, should you assume #JustDoIt, chances are high, your mind goes to Nike.

From there, you possibly can encourage your prospects to incorporate your hashtag of their social posts and reshare that user-generated content material (UGC) in your channels.

You can too repurpose UGC for tales and different content material. Incentivize customers to share posts together with your hashtag for reductions, contests, or simply the chance of presumably that includes them in your platforms.

4. Clearly State Your Model’s Objective

You solely have so many characters to work with in your Instagram bio. Use this house to obviously state what your small firm does and be direct in your ask. For instance:

  • Do you wish to construct a group? Embrace your branded hashtag and ask followers to make use of it.
  • Are you on the lookout for publication subscribers? Embrace a hyperlink in your bio.
  • Are you trying to enhance gross sales? Add a Linktree pointing to a number of product pages so customers can discover what they’re on the lookout for.

No matter your objective, be clear about it.

5. Embrace Hyperlinks, Hashtags, and Extra

You’ve a tough cease in relation to characters inside the bio itself. Nevertheless, there are alternatives to develop on extra particulars about your small business and even cross-promote your different firms or private pages. Take into account together with the next:

  • intentional calls to motion (CTAs)
  • Instagram handles to your different associated manufacturers
  • your location and hours of operation should you personal a bodily retailer
  • your contact data
  • your branded hashtag
  • hyperlinks to present promotions or contests
  • a Linktree (or comparable) hyperlink main readers to different content material


The most effective Instagram bios authentically match your model and serves your customers.

Testing the bios of the pages we’ve listed may also help you get a really feel for what’s working throughout the board. Additionally, see what your opponents are doing, and don’t be afraid to experiment with completely different codecs.

Social media is a crucial facet of digital advertising and marketing. Our company may also help in case you are having bother creating a social media technique. We additionally supply help with content material advertising and marketing and search engine optimization.

When you’ve polished your web page, Instagram is usually a highly effective advertising and marketing software for your small business. So don’t skimp on placing the work into it.

What do you want about your favourite manufacturers’ Instagram bios?

Leave a Reply

Your email address will not be published.