Learn how to Use the LinkedIn Market as a Freelancer

How to Use the LinkedIn Marketplace as a Freelancer

Yearly, 59 million Individuals tackle freelance initiatives, making up 36 p.c of the workforce.

This pattern exhibits no indicators of stopping.

73 p.c of hiring managers plan to proceed or increase their reliance on freelancers.

Traditionally, freelancers have had numerous platforms to attach with potential employers, together with Upwork and Fiverr.

Because the demand for freelance work will increase, it stands to purpose that the variety of platforms mirrors this progress.

What Is LinkedIn Market?

Given this new dependency on freelance laborers, it is smart that LinkedIn, essentially the most profitable skilled social networking web site, would set its sights on making a market that enables freelancers to attach with corporations looking for contract expertise.

Whereas LinkedIn isn’t any stranger to connecting people with obtainable job openings, LinkedIn Market goals to attach freelancers with contract alternatives.

Work on this initiative allegedly started in October of 2019, with a tentative launch date of September 2021.

Whereas the social media large has made no official announcement of this market, indications of its growth aren’t scarce.

Actually, a spokesperson not too long ago commented in Fortune:

Sooner or later, we’ll be constructing new methods to share extra concerning the companies you [could] provide immediately via your LinkedIn profile.

With the looming introduction of LinkedIn Market, LinkedIn is now in direct competitors with each Upwork and Fiverr, publicly-traded on-line freelance job boards.

Market is anticipated to have related options of each rivals, however with a LinkedIn spin: Companies can each search out freelancers, examine charges, and share posts for freelancers to answer. Publish-project, companies can depart critiques about particular person freelancers.

How Does LinkedIn Market Work?

Whereas LinkedIn Market continues to be in growth, we all know a number of key elements that will probably be useful as you gear up your technique for the brand new platform.

The platform will concentrate on work like consulting, writing, advertising and marketing, and graphic design.

The platform will probably be just like Fiverr and Upwork, platforms that host freelance work and take a reduce of every job.

  • It should help cost by way of a digital pockets provided by Microsoft.
  • The digital pockets will develop LinkedIn’s paid content material Community.
  • LinkedIn Market will mimic a lot of LinkedIn ProFinder.

Whereas we assume a lot of the performance will probably be just like that of its predecessor, ProFinder, with its upcoming launch, the defining particulars of LinkedIn Market have but to be recognized.

LinkedIn Market vs LinkedIn ProFinder

Market isn’t LinkedIn’s first foray into the freelance market.

LinkedIn ProFinder permits customers to seek for appropriate candidates for jobs. On the opposite facet of the coin, ProFinder permits customers to promote their companies to companies and share that they’re “open for enterprise.”

Market will construct on this performance, permitting companies to match freelance charges and publish critiques, in addition to make connections and offers on the platform.

This expanded performance grows alternatives for the platform’s a whole bunch of tens of millions of customers whereas concurrently rising promoting alternatives for freelancers by offering them with paid choices to advertise their expertise and choices on {the marketplace}.

Learn how to Put together For LinkedIn Market

Whether or not you’re seeking to develop your portfolio or are a first-time freelancer, we need to aid you succeed within the latest market for contract staff.

Beneath, we break down 4 steps to making sure that you just’re arrange for fulfillment in LinkedIn Market.

1. Create a Portfolio of Work

Whereas your resume talks, a tangible work portfolio shouts. In the event you don’t have a spotlight reel of your biggest initiatives, now is a superb time to collect these paperwork. Whether or not you’re a graphic designer or a author, having tangible property go a great distance within the digital freelance market.

Listed here are three suggestions for making your portfolio stand out from the group.

  1. Put your greatest work ahead: When deciding on the work to incorporate in your portfolio, you may be inclined to incorporate each mission you’re ever labored on. Don’t do that. Someplace between seven and 10 examples is the candy spot to your portfolio.
  2. It’s all within the particulars: Embody an in depth caption with every bit you embody in your portfolio. This could embody:
    1. constructive outcomes
    2. your function
    3. transient description of scope
    4. consumer title and business
  3. Person expertise: Wouldn’t it’s good in case your normal cowl letter was applicable for all potential employers? Similar factor goes to your digital portfolio; tailor content material to every particular person job posting to create essentially the most streamlined consumer expertise.

Whereas the following pointers are good for a freelancer seeking to construct a portfolio, for these seeking to revitalize or reimagine an current portfolio, we advise:

  • Rearrange: With out including any new content material to your current portfolio, you may give your portfolio a brand new lease on life by rearranging order of samples. See for those who can inform a brand new narrative with a unique starting and ending.
  • Cut back: Does your portfolio really feel a bit on the hefty facet? Cut back it by 10 to twenty p.c for a leaner, meaner illustration of your work.
  • Quotes: Have glowing critiques about your work or the success of a mission? Add these testimonials to your portfolio pages to set your self other than the group.

2. Set Aggressive Costs

In the event you’re simply beginning out, setting a price to your freelance work can really feel overwhelming. Are you charging an excessive amount of or too little?

Nonetheless, with these 4 steps, you possibly can set a price that works to your pockets and your work.

  1. How a lot cash do you need to make? By establishing your required annual revenue, you possibly can information your freelance price to suit inside this parameter.
  2. Enterprise prices: Freelancers want to arrange for the price of doing enterprise. You shouldn’t solely account for issues like laptops and software program, but in addition medical health insurance and taxes, each of which may be exceedingly costly.
  3. Working hours: Don’t overlook to contemplate break day and sick days when calculating your charges.
  4. Worth of your Work: Your work is effective; don’t overlook that. In the event you’ve gone via the above steps, calculated bills and break day, and your hourly price nonetheless is available in properly underneath business requirements, it’s worthwhile to reassess how a lot worth you’re affording your work.

3. Optimize Your Web site

When potential employers view your LinkedIn Market profile, it’s unlikely they’ll cease there. To make sure you’re best-positioned to attain that high-paying freelancing gig, make sure you optimize your private web site.

Whereas there are numerous methods you possibly can enhance your current content material, copy, and pictures, listed below are our 10 suggestions for making your web site as interesting to potential employers as doable:

  1. Create a headline that lets guests know what you’re about as quickly as they land in your web site.
  2. Embody a photograph of your self so guests see you as an actual individual, fairly than a resume in a pile.
  3. Begin a weblog to showcase your diverse strengths and business consciousness.
  4. Use strategic key phrases in copy and your accompanying weblog posts.
  5. Conduct A/B exams on all parts of your pages.
  6. Eradicate advanced paths by making certain guests can get to their desired location in three clicks or much less.
  7. Hold your design parts constant.
  8. Embody consumer testimonials.
  9. Publish your charges.
  10. Showcase your character in your web site copy.

Whereas optimizing your private web site is an ongoing course of, beginning with the following pointers, can construct a powerful basis which you can iterate on as you develop your portfolio and your voice as a freelancer.

4. Market Your self

You’ll be able to earn some bonus consumer quotes and testimonials by advertising and marketing your self.

The following tips can assist you rating jobs and achieve references that may increase your credibility when it’s time to construct your LinkedIn Market profile.

Social Media

Simply because LinkedIn’s new platform isn’t up and working doesn’t imply you possibly can’t use different social channels to attach. Take into account making how-to movies or sharing suggestions of your commerce to extend your followers, and shut any data gaps inside your business.

Whereas this may increasingly indirectly result in paid gigs, this technique can improve your publicity and develop your viewers, finishing an vital step for rising your attain.


Have you ever labored for a corporation that was exceedingly happy together with your work? Ask them if they’ve every other initiatives you possibly can undertake.

See an organization desperately in want of your talent set? Attain out. The worst response will probably be a easy “No, thanks.”

Affiliate Advertising and marketing

Are you a graphic designer and your good friend is a author and she or he’s freelancing for a corporation in want of design work? Excellent. Take this similar strategy with different freelancers and monetize the end result via an affiliate marketing online technique:

understand affiliate marketing as a LinkedIn Marketplace supplement


Whether or not you’re an expert freelancer or simply getting began, LinkedIn Market affords new alternatives for nontraditional staff to attach with potential purchasers.

As you make the most of LinkedIn Market, bear in mind to take all the required steps to face out from the group. Remember to replace your portfolio, optimize your web site (with out over-optimizing), and collect as many consumer testimonials as you possibly can.

Don’t overlook to proceed conventional self-marketing actions to accumulate purchasers within the interim.

By making ready your freelance enterprise for this new platform, you’re exponentially extra prone to discover success on LinkedIn Market.

What’s your greatest technique for scoring freelance work?

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