With over 55 million listeners, Amazon Music is without doubt one of the main music streaming platforms on the market. Wouldn’t it’s nice should you may discover a technique to attain these subscribers and share your merchandise with them.
Nicely, you may, and it’s all due to Amazon audio advertisements. Via Amazon’s free, ad-supported tier, you may create brief, participating audio advertisements to achieve a complete new viewers base. Let me stroll you thru the way it works.
What Are Amazon Audio Adverts?
Consider Amazon audio advertisements like radio advertisements.
You don’t must promote merchandise on Amazon to make use of this service, both, which makes it accessible for extra companies.
The advertisements themselves play between songs. You may’t select your slot desire, however there’s nice attain obtainable anyway. Listeners can tune in by means of their Echo units, or they’ll hear your advert once they use the Amazon Music app on Android, FireTV, and iOS.
How a lot do these advertisements value? Nicely, Amazon fees for audio advertisements on a cost-per-thousand-impressions (CPM) foundation, so that you pay every time a thousand folks see your advert.
It is advisable to spend at the very least $15,000 monthly on Amazon audio advertisements to make use of the service. Nevertheless, in keeping with Amazon, the common minimal finances is about $25,000 monthly, so that you would possibly wish to bear this in thoughts.
Why Ought to You Use Amazon Audio Adverts?
Audio advertisements are nothing new, however there are two major the reason why Amazon’s audio advertisements could also be price a attempt.
First, take into consideration the potential attain. The Amazon Echo is America’s hottest sensible speaker, for one factor, and as I’ve talked about, there are over 55 million Amazon music subscribers and counting!
Secondly, ad-supported streaming subscriptions aren’t going anyplace any time quickly. In keeping with Amazon, 68 p.c of People depend on free streaming subscriptions, so there’s certainly an viewers in your campaigns.
The perfect half, although? You’re participating with audiences in a inventive, thrilling new manner. In a massively aggressive market, Amazon audio advertisements could offer you an edge over your rivals.
Who Ought to Use Amazon Audio Adverts?
Can any enterprise use Amazon audio advertisements? Certain.
Are these advertisements appropriate for each enterprise, although? No.
For starters, think about your finances. $15,000 monthly is fairly steep, so small or area of interest companies would possibly discover the fee isn’t justified.
Subsequent, take into consideration your total advertising and marketing technique. Do you propose on utilizing another Amazon promoting product? The advertisements would possibly work greatest when used alongside different Amazon advertising and marketing instruments to construct a stronger, extra cohesive presence on the platform.
Lastly, take into consideration your model. Though you don’t must promote by means of Amazon to create an advert, you would possibly discover Amazon audio advertisements make extra sense should you’re already an Amazon vendor and wish to direct folks to purchase out of your retailer.
3 Steps to Set Up Amazon Audio Adverts
Able to attempt Amazon audio advertisements? Nice! Let’s break down the steps concerned.
1. Perceive Your Personal Objectives
Earlier than you join, set out your targets. Why? As a result of it provides you some inventive route, which you’ll want to put in writing an awesome script and create compelling visuals to accompany it.
Bear in mind, no two campaigns are alike. Be clear on what you want out of your Amazon audio advert earlier than you go dwell.
2. Contact an Amazon Advert Advisor
Subsequent, attain out to an Amazon advert marketing consultant. They may also help you propose, optimize, and launch your audio advert campaigns primarily based in your finances and advertising and marketing targets.
To get going, merely click on the “Get Began” hyperlink on the audio advertisements web page.
Choose which nation you wish to promote in and select your month-to-month finances. Bear in mind, if you wish to spend lower than $15,000 monthly, you may’t launch a customized audio advert marketing campaign.
In the event you’re OK with the finances necessities, enter your organization contact particulars and supply a abstract of your advertising and marketing wants. A marketing consultant will probably be in contact to debate your marketing campaign in additional element.
Even should you can’t entry Amazon audio advertisements in your advertising and marketing proper now, there’s at all times an opportunity that Amazon will introduce a extra versatile pricing construction sooner or later.
3. Present an Audio File and Companion Banner
Your Amazon audio advert wants each an audio file and a companion banner for when your advertisements run on units like FireTV.
The audio file accommodates the advert itself. Bear in mind, it should be someplace between 10 and 30 seconds lengthy, and the file dimension can’t exceed 1 MB.
By way of format, you may submit both a WAV, OGG, or MP3 file, and the quantity must be at the very least 192 kbps so it’s simply audible.
To be clear, you shouldn’t use suggestive, provocative, or offensive language. It should be fitted to a basic viewers.
Your companion banner (or graphic) exhibits up whereas the advert performs. Listed below are some pointers for it:
- The file should be a JPEG sized to 1024 x 1024 px.
- It may well’t be greater than 750 KB.
- The headline can’t be greater than 19 characters. In different phrases, maintain it brief and candy.
There are some visible pointers, too.
For starters, you may’t use model instruments that make it appear to be any specific a part of the advert is clickable. Right here’s an instance from Amazon:
A banner alongside these strains could also be extra applicable as a result of there’s nothing to recommend it’s clickable:
You may as well embody a URL if you would like, but it surely must be one thing compact so it doesn’t take over the entire graphic. “Store now at Amazon.com” or some variation of that is OK.
Lastly, be sure that the textual content is evident and legible.
Struggling to place a companion banner collectively? Don’t fear. Your advert marketing consultant may also help you design it, they usually’ll provide suggestions if one thing’s not working.
When you’ve submitted your banner and audio file to your marketing consultant, your advert may go dwell inside three working days.
Easy methods to Add a CTA to Your Amazon Audio Adverts
A name to motion (CTA) encourages folks to do one thing after listening to your advert, akin to purchase your product. Unsurprisingly, each Amazon audio advert ought to have one! The place ought to your CTA go, although, and what ought to it embody? Let’s have a look.
First, because you need folks to take motion after listening to your advert, it’s often greatest to put your CTA on the finish. Make sure you embody your model title and a particular motion for folks to take.
Subsequent, maintain your CTA brief and particular. Don’t go away listeners in any doubt over what they need to do and the way they’ll do it.
Lastly, keep away from utilizing sound results. You don’t wish to lose the message in your CTA behind a jingle!
Let’s say your organization’s known as Espresso King, and also you need folks to purchase your new Common Roast. Listed below are some CTAs you would use.
- “To purchase our Common Roast, go to CoffeeKing.com.”
- “To start out buying, ask your system to seek for Espresso King’s Common Roast.”
Bear in mind, should you don’t ask a client to do one thing, how will they know what you need them to do?
6 Tricks to Create Nice Amazon Audio Adverts
Bear in mind, your audio advert can’t be greater than 30 seconds lengthy, so each second counts. Listed below are some ideas for profiting from the time you’ve gotten.
1. Write a Nice Script
OK, so there’s an artwork to writing a nice script. The excellent news? It’s one thing you may be taught. Listed below are some ideas:
- Use brief and easy statements to make your level.
- Guarantee your language and tone resonates along with your viewers. For instance, teenagers could not go for extremely formal language, and so forth.
- Deal with one core idea per advert marketing campaign. Don’t confuse your listeners.
2. Promote the Product Advantages
What’s so nice about your product, and why ought to shoppers purchase it? Make this the main target of your advert. In the event you’re working any promotions or unique affords, be sure you point out them, too.
You would possibly wish to keep away from testimonials, although. Too many voices can muddle your recording and distract out of your message.
3. Present a Excessive-High quality Recording
It sounds apparent, however guarantee your recording sounds skilled.
- Converse in a crisp, clear voice.
- Make sure that the recording is free from interference.
- Keep away from speaking too quick. You’re attempting to type a connection along with your listener.
4. Keep away from Sound Results
Does your advert want dramatic sound results like sirens or horns? Most likely not. Jarring sounds can annoy your listener, which isn’t nice while you’re attempting to nurture them into shopping for your merchandise.
In the event you actually should use sound results, use them sparingly, and provided that they’re essential to drive your message dwelling.
5. Use Easy Transitions
Bear in mind, your advert doesn’t play in isolation. It’s enjoying between songs or different audio advertisements. Don’t start with a protracted pause, and don’t “apologize” for interrupting somebody’s music. Because you don’t know when your advert will play, a press release like this might be irrelevant.
Keep away from lengthy fade-outs, too. Merely finish along with your CTA.
6. Unfold a Constant Model Message
Consistency is essential. In keeping with Forbes, cross-platform consistency can increase your income by 23 p.c.
The takeaway? Make sure you’re utilizing constant language, visuals, and model messaging throughout all of your advertising and marketing campaigns. In case your audio advert sounds off-brand, it may deter listeners from buying with you.
Easy methods to Observe the Success of Your Amazon Audio Advert Campaigns
As soon as your advert marketing campaign is up and working, you should monitor your key efficiency indicators (KPIs) to make sure it’s working for you. For audio advertisements, listed below are the metrics it is best to monitor:
- impressions: what number of instances the advert performs or folks hear it
- pay attention by means of fee (LTR): what number of instances somebody listens by means of to the tip
- attain: who listens to your advert
- buy intent: how seemingly a buyer is to purchase your product after listening to the advert
Amazon affords instruments that will help you monitor these metrics, however you may as well use your personal monitoring instruments.
Examples of Nice Amazon Audio Adverts
Need to be taught extra about Amazon audio advertisements in motion? Listed below are two nice success tales to encourage you.
Samsung, the tech trade big, wanted assist advertising and marketing its Galaxy S10 Lite handset. They opted for audio advertisements to achieve younger listeners tuning in to Amazon Music.
In keeping with stats compiled by Amazon, these audio advertisements generated a 64 p.c improve in natural impressions for Samsung and an 18 p.c soar in total product consciousness.
All in all, I name this a profitable marketing campaign.
This model took Amazon audio advertisements to a complete new stage.
Berocca is a well-liked vitamin firm with prospects around the globe. They wished to establish new methods to achieve their various viewers base and promote their Berocca Increase tablets.
How did they obtain their aim? They used actionable audio advertisements powered by Amazon Alexa.
- The advert features a clear and efficient CTA, inviting folks to attempt Berocca Increase in the event that they really feel torpid.
- If , the listener provides the voice command to attempt Berocca Increase.
- Listeners can then both hear extra in regards to the product or use one other voice command to purchase the power tablets immediately by means of the advert.
What’s nice about this marketing campaign is how simple it’s for listeners to have interaction with the audio advert and truly buy the product.
Amazon audio advertisements may also help you improve your attain, promote extra merchandise, and finally develop your small business. They’re easy to arrange, and you may go dwell in as little as three working days.
That stated, Amazon audio advertisements will not be for everybody. In the event you’re in any doubt as as to if this marketing campaign’s best for you or should you need assistance with audio advertising and marketing extra usually, let me show you how to.
What do you consider Amazon audio advertisements? How are they serving to your small business?