What Ought to You Look For When Selecting a Shopify Theme

A latest examine discovered that 70 p.c of Individuals are procuring on-line greater than ever.

E-commerce is booming, and there’s by no means been a greater time to start out a web-based retailer. Among the finest platforms to launch your e-commerce retailer is Shopify.

Why achieve this many individuals love Shopify? Partly as a consequence of its:

affordabilityease of usescalabilitysecurity

One stand-out motive many e-commerce retailer homeowners love Shopify is the pliability it affords by means of Shopify themes. With 1000’s of paid and free themes accessible, you possibly can create a singular e-commerce retailer that provides your clients a optimistic consumer expertise (UX).

That could possibly be why over 1,000,000 companies use Shopify to construct their e-commerce shops.

What Are Shopify Themes?

Shopify themes are a template that determines the way in which your web site seems to be and feels to clients who go to your retailer. Totally different themes supply completely different types and layouts. Additionally, every theme affords a unique UX, relying on how it’s designed.

Design performs a large position in the way in which your retailer attracts, engages, and converts. That’s why the Shopify theme you select is important to what you are promoting’ success.

In e-commerce, your theme of selection should replicate your business and area of interest. For instance, in case you’re within the well being and wellness area of interest, you’ll need a theme that appears skilled and feels reassuring.

If, alternatively, you’re into electronics, you’ll need a theme that’s smooth and energetic.

Will Altering Themes Break Your Retailer?

One concern that the majority retailer homeowners have when altering themes is that it’s going to break their Shopify retailer.

That’s not true.

Altering your Shopify theme (or modifying your present one) doesn’t have an effect on your content material or different elements of your account.

So be happy to mess around together with your theme settings and even getting a brand new Shopify theme that you just fancy. Your e-commerce retailer received’t break, and also you’ll hardly ever have any downtime in case you do it proper.

Why Your Shopify Theme Issues

Now that you understand what a Shopify theme is, let’s briefly take a look at why your theme selection issues a lot.

Helps Challenge Your Model Persona

Considered one of your most vital belongings as a enterprise is your model.

And no—branding doesn’t simply imply emblem.

A vital facet of branding is your model character. Model character is a set of human traits that may be attributed to a model. For instance,

sophisticationexcitementfun-lovingsincerityruggedness

Your theme performs a important position in serving to you mission these traits. In consequence, your Shopify retailer will entice clients who share and love your character.

Determines Your Web site’s UX

Your theme is a vital facet of your retailer’s design as a result of it determines your web site’s UX. That’s as a result of your theme determines important aspects of your e-commerce retailer like navigation, structure, shade schemes and aesthetics, and extra.

Your theme determines the expertise your clients could have as they navigate your retailer, devour your content material, and seek for merchandise. If the expertise is optimistic, they’re prone to maintain coming again. A detrimental expertise, alternatively, results in excessive bounce charges.

7 Tricks to Choose the Excellent Shopify Theme for Your Retailer

Prepared to buy round for the proper Shopify theme to your retailer?

Listed here are just a few ideas that will help you discover the proper one.

1. Determine on Your Funds

Shopify shops come at various value factors. That’s why your first step to selecting your Shopify theme is to find out how a lot you’re keen to spend on a theme.

Examples of things that influence the theme’s value embrace:

The developer: Extra skilled and well-known builders are likely to cost extra for his or her themes.Flexibility: The extent of customization of your theme impacts its value. For instance, if it has drag-and-drop performance, you possibly can anticipate to pay a bit extra.Degree of performance. Some themes are restricted in performance, whereas others can help you flip your e-commerce retailer into something you need. These with further bells and whistles, like types or website positioning options, are likely to price extra.

Like every part else in life, you get what you pay for with regards to Shopify themes. Be sure to learn the fantastic print and perceive what options and performance a theme has earlier than shopping for.

2. Prioritize Themes on the Shopify Theme Retailer

Shopify theme builders are a dime a dozen. You will get a theme to your Shopify retailer from many theme marketplaces.

Nevertheless, I extremely suggest selecting from the themes on Shopify’s theme retailer.

One of many foremost causes is that Shopify rigorously screens all themes submitted, so you possibly can be sure you get a high quality, safe theme.

One more reason to prioritize themes on Shopify’s theme retailer is that you just’ll be assured of normal updates and world-class help.

3. Listing the Important Options and Capabilities You Need

The important thing to discovering the proper Shopify theme to your retailer is to contemplate the primary options and performance you need to your retailer.

Would you like a slide-out cart drawer?

Is a video participant a precedence?

Do you want types, touchdown pages, or a weblog?

Discovering a theme with a lot of the options you’re searching for will assist you to minimize down on growth prices. If you discover a theme with some of the vital options you’re searching for however not the others, transfer on. The hot button is discovering one which has a lot of the themes you need. You possibly can all the time have a developer add the lacking function(s).

To seek out options included in a theme, try the theme preview web page. Nevertheless, as a result of not each function could also be listed there, you might need to mess around with the theme demo.

You too can use the dwell retailer examples that will help you get a really feel of all of the options of a theme you’re contemplating.

4. Think about Your Area of interest

Most themes are developed for particular business varieties. When choosing a Shopify theme, you should make sure that it was designed to your area of interest. For instance, an e-commerce retailer that sells numerous electronics and equipment can’t simply use a theme designed for fantastic artwork items.

That’s as a result of the digital retailer wants a theme that may deal with many classes and superior search capabilities. The artwork retailer, alternatively, doesn’t want as a lot superior performance.

As you hunt for a Shopify theme, make sure that to filter your prime picks by area of interest. Luckily, the Shopify theme retailer makes it straightforward to seek for themes by area of interest and variety of merchandise.

5. Design and Aesthetics

International e-retail gross sales is a whopping $4.2 trillion business.

To get a chunk of the worldwide e-commerce motion, you should entice and retain clients to your e-commerce retailer. That’s the important thing to rising a profitable Shopify e-commerce retailer.

Attracting clients may be achieved by means of search engine marketing (website positioning) greatest practices, like key phrase analysis.

However retaining clients in your web site is all about your design and aesthetics. The fitting Shopify theme makes design easy by offering:

a sexy storefrontcolor palettes that match your brandclean and easy-to-understand consumer interface (UI)

A well-designed Shopify retailer is not going to solely look wonderful, however it is going to additionally encourage extra conversions.

6. Favor Light-weight Cell-Pleasant Shopify Themes

Web site velocity is essential to on-line success, as it may possibly influence search rankings, conversions, and bounce price. To supply guests the quick web page velocity they need, you want a quick, light-weight theme.

Light-weight themes focus extra on efficiency and have a tendency to keep away from busy parts like animations, fancy scrollers, and different pointless options that improve the dimensions of the file.

One other benefit of light-weight themes is that they’re designed to be easy. Their foremost purpose is to assist clients navigate round your retailer and carry out the motion they got here to do.

To ship a quick, easy-to-use web site, you’ll need to select a mobile-friendly theme.

7. Optimized Checkout

Research present that the typical e-commerce retailer losses about 75 p.c of its gross sales to cart abandonment. The identical research present that one of many main causes for cart abandonment is an advanced checkout course of.

That’s why you should make sure that the Shopify theme you select affords an optimized checkout expertise.

The perfect Shopify themes supply a quick and intuitive checkout course of, well-designed add-to-cart buttons, and a straightforward approach to examine the entire price.

Making the checkout course of straightforward needs to be a precedence, so make sure the theme you select makes this as straightforward as attainable.

3 Examples of Nice Shopify Themes

Now you know the way to choose an acceptable Shopify theme to your retailer. Earlier than you run off to seek out yours, let’s take a look at just a few nice Shopify themes and focus on what makes them stand out from the remainder. You may simply discover your good match proper right here!

Brooklyn

Brooklyn is likely one of the prime free Shopify themes on the market.

The theme is designed for the attire and equipment area of interest. Due to that, it focuses on a model picture by enabling you to indicate off your stock with beautiful visuals. Some notable options embrace:

A Slide Out Cart: Helps clients simply add gadgets to their cart with out leaving the present web page.Residence Web page Slideshow: Use the highest of your homepage to showcase a number of merchandise or model photographs.Video integration: Seize consideration, inform your story, and showcase your greatest merchandise in motion by that includes a YouTube or Vimeo video in your web page.

When you’re bootstrapping your approach to e-commerce success within the attire area of interest, Brooklyn is a the Shopify theme that will help you get there. (Did I point out it was free?)

Icon

On the lookout for a light-weight and easy-to-use Shopify theme that can assist you to arrange a shocking retailer shortly?

The $180 Icon Shopify theme could possibly be what you’re searching for.

Considered one of Icon’s best strengths is that it’s constructed to energy omnichannel advertising and marketing campaigns. That’s because of seamless social media integration and a weblog to energy your content material advertising and marketing. Different options embrace:

Sticky Navigation: Retains your menus fastened to the highest of your web page as clients scroll down.Product Fast View: Prospects can view product particulars in a popup, so that they don’t have to depart the present web pageMulti-column menu: Helps you function product photographs in a big, multi-column drop-down menu.

Because the title suggests, Icon is one Shopify theme that can assist you to construct an iconic e-commerce retailer and generate a number of income.

Expression

Have a big stock of merchandise?

Then you definitely want a Shopify theme that may assist you to show all of them fantastically. Your theme also needs to make it straightforward to your clients to seek out what they’re searching for.

Expression is likely one of the greatest Shopify themes that may assist you to try this and extra.

That’s as a result of among the theme’s distinguished options embrace drop-down menu bars, superior search performance, and a dynamic slideshow.

Different notable options you possibly can anticipate are:

Versatile Sidebar Space: You should use your sidebar to show weblog posts, photographs, ads, and extra.Product Picture Rollover: Hovering over merchandise reveals completely different product photographs, giving clients a clearer image earlier than they purchase.Grid-Fashion Structure: This lets you function a number of merchandise or promotions in a grid-style structure all through your retailer.

Expression will set you again $180, however it’s well worth the funding because it helps you create an e-commerce retailer with attention-grabbing visuals. It’s additionally designed to make your promotions stand out, thereby encouraging extra conversions.

Conclusion

The e-commerce area is quick rising as extra entrepreneurs are launching e-commerce shops. One of the crucial trusted platforms to launch a retailer is Shopify. As you design your retailer, pay cautious consideration to the Shopify theme you employ.

Bear in mind, your theme impacts your retailer’s:

consumer experienceaestheticsperformance

All three are elements which have a huge effect in your conversion charges.

Which Shopify themes have you ever had expertise with? What do you want about it?

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