If you happen to’ve ever juggled a number of Twitter accounts, you understand how difficult it may be. Not solely do it’s worthwhile to interact your followers by producing focused, helpful content material, you additionally have to hold your model message constant throughout all accounts.
Sounds a bit overwhelming, proper?
It may be, which is why it is likely to be value merging your Twitter accounts as a substitute. By unifying your Twitter presence, you may strengthen your model story and attain a wider pool of followers throughout two or extra separate accounts.
The issue? As of but, there’s no official strategy to “merge” Twitter accounts. Nevertheless, even in case you can’t actually merge your present accounts into one, you may nonetheless run them as a single unit from a advertising perspective.
Under, I’ll present you when it is likely to be value “merging” Twitter accounts as a advertising technique to the extent it’s potential, and I’ll discuss you thru particular circumstances when twin account administration is particularly crucial.
Why Ought to You Merge Your Twitter Accounts?
There are a number of the explanation why merging Twitter accounts or managing them extra carefully may gain advantage your online business, relying on the scenario. Briefly, although, listed here are the three main advantages to unifying your Twitter profiles.
Consistency: It’s usually simpler for entrepreneurs to plan, create, and publish content material for only one Twitter account. That is very true in case you’re additionally managing profiles throughout a number of social media platforms. Recognizability: Bringing a number of Twitter accounts collectively can construct a stronger, extra simply recognizable social media model than working a number of fragmented accounts. Readability: Quite than complicated your followers with a number of accounts for each particular person a part of your online business, you may deliver all elements of your organization beneath one banner.
Basically, merging Twitter accounts offers your followers a clearer image of what your organization stands for, and all the things you supply. It makes it simpler for folks to achieve you on-line, which might provide help to convert followers to prospects.
If you happen to’re nonetheless unconvinced, although, let me put it one other manner. With over 192 million each day lively customers, and roughly 500 million Tweets getting into the worldwide feed daily, Twitter is an extremely lively platform.
With out a constant, recognizable, and strong Twitter technique, it’s straightforward to get misplaced in all that noise. Merging your accounts can assist you chop via the noise and set your model aside out of your opponents.
Now we’re clear on how unifying or merging Twitter accounts may gain advantage your online business, let’s have a look at 4 events when this technique might assist and the best way to handle your accounts till merging turns into an possibility.
How you can Handle Two Twitter Accounts When a Enterprise Consolidation Happens
A enterprise consolidation is an thrilling time. You’re about to hitch forces with one other enterprise to create a brand new, stronger firm with extra potential than ever.
From a social media perspective, although, consolidations might be tough. Because you’re forming a completely new firm, it’s worthwhile to construct hype across the enterprise whereas retaining your present followers throughout each Twitter accounts.
If you happen to’re making an attempt to merge two firms with completely different kinds, it’s much more difficult.
Possibly you could have fully completely different attitudes to Tweeting and fascinating followers, or perhaps there’s an enormous distinction in your viewers demographics. What’s extra, there’s an opportunity you have been truly opponents earlier than, and also you’re now making an attempt to unify your followers.
Seems like a problem, proper? Right here’s how one can deal with it easily.
Merge Twitter Accounts By way of Your Dashboard
Whilst you can’t merge Twitter accounts, you may deliver them collectively in your desktop or the Twitter cellular app. Go browsing to your account, click on the “Extra” button on the right-hand sidebar, and click on the little “+” image.
Subsequent, click on “Create new account” or “Add present account” to proceed:
The method is comparable for the iOS and Android apps.
You possibly can add as much as 5 accounts this manner, so it’s a superb tip to find out about.
Talk With Your Followers
Twitter’s not supreme for speaking prolonged statements, so pin posts out of your web site or different social media accounts to clarify the scenario.
Use the identical messages, posted concurrently, throughout each Twitter accounts to start out constructing some model continuity and consistency immediately.
Do your followers reply nicely to influencers? Contemplate hiring a couple of influencers to unfold the phrase and construct hype round your new model.
You will discover influencers via marketplaces, influencer advertising companies, or by trying to find them on-line.
Use Twitter Advertisements
If you happen to’re consolidating, you’re not simply trying to maintain onto present followers. You’re on the lookout for new prospects, too. Contemplate launching Twitter adverts and working them throughout each accounts.
Are Twitter adverts actually value it, although? Completely.
For one factor, we’re seeing a 35 % improve in advert engagement throughout Twitter, which suggests there’s an viewers on the market in your company adverts. Plus, the typical Twitter person enjoys focused, extremely particular content material, which suggests promotional but informative adverts can supply customers what they need.
How you can Handle Your Twitter Accounts When a Enterprise Acquisition Happens
When a bigger firm absorbs a smaller firm and takes management of its property, it’s known as an acquisition. Whereas the buying firm would possibly alter its branding barely to mirror the merger, the acquired firm ceases to exist.
Unsurprisingly, mergers and acquisitions trigger a number of promoting challenges. For one factor, since Twitter accounts can kind a part of the acquired firm’s property, who determines how they’re managed within the long-term? Additionally, in case you determine to close the acquired firm’s account down, who units the trajectory?
These are just some challenges digital advertising groups face when working Twitter accounts throughout a merger, however listed here are some suggestions for shifting ahead.
Audit Your Twitter Accounts
First, assess each Twitter accounts to establish what you’ve bought in frequent and the place the variations lie. For instance, perhaps you promote comparable merchandise, however you Tweet in numerous kinds. Or, perhaps you’re each pretty lively on Twitter, however your follower counts differ significantly.
Right here’s an instance. MoonPie has a enjoyable and extremely distinctive Twitter voice:
In the event that they merged with an organization that Tweeted with much less humor, the advertising crew would want to discover a new voice appropriate for each manufacturers.
Use your findings to establish how you progress each accounts ahead with extra unity. If authorized points come up as a result of merger, don’t overlook to contain your authorized groups.
Acclimate Your Audiences
Put together your followers for the massive change by introducing them to the brand new firm and its leaders.
First, publish concerning the upcoming merger repeatedly to make sure the information reaches as many followers as potential.
Subsequent, do some cross-posting. If you happen to’re the acquired firm, this might imply sharing Tweets from the buying firm’s account, and even Tweeting them. Get some conversations going and interact your audiences.
Lastly, be sure you’re round to reply questions. Twitter customers usually anticipate a response inside half-hour, so in case you can’t monitor your DMs or Tweets repeatedly, ship followers to an e-mail contact.
Pin Official Bulletins
Get within the behavior of pinning key bulletins to the highest of your Twitter profile. Bulletins you would possibly wish to pin embody a merger discover, any brand or branding modifications, and the official merger date.
Sure, mergers are difficult, however they’re a chance to essentially push your organization ahead and set up your model on-line.
How you can Handle Your Twitter Accounts When You Change Your Enterprise Title
Whether or not you’re reinventing your model or increasing into new services or products choices, a title change can kickstart a vivid new future for your online business.
Nevertheless, in case you’ve been working your Twitter account(s) successfully, you’ll most likely have a rising base of followers who know you by a specific title or deal with. They’ll be a bit stunned in case you all of the sudden change your Twitter deal with or enterprise title with out warning!
How do you make the title change and inform your followers successfully? Irrespective of what number of accounts you’re working, right here’s the best way to talk a enterprise title change with minimal fuss.
Change Your Username
Go to your account settings and alter your username to the brand new enterprise title. Earlier than you do that, notify your followers so that they realize it’s nonetheless you.
A username change is a good alternative to share your model story and the explanations behind the title change, so contemplate working adverts or different promo supplies to tell your viewers.
Replace Your Bio
Change your Twitter bio(s) to mirror the brand new title. Since each follower sees your bio after they open your profile, placing your new enterprise title ensures most visibility.
You possibly can all the time pin a Tweet with the main points, too.
Contact Your Followers
If you happen to’ve moved to a brand new account, there’s an opportunity you’ve misplaced followers. Possibly they didn’t get the message but, or they determined to cease following you.
There’s just one strategy to discover out what’s up: contact the followers who haven’t joined you on the brand new deal with. You possibly can establish them utilizing advertising instruments like Audiense or Sprout Social. Then, both goal them with adverts or attain out by way of e-mail (when you have it) to remind them.
When you’re positive you’ve reached as many followers as potential, deactivate your previous accounts.
How you can Handle Your Twitter If Your Enterprise Has A number of Accounts for Totally different Departments
Working a number of Twitter accounts for one enterprise might be useful. You possibly can attain a wider viewers, and you may hold your advertising content material separate from, say, your assist desk.
From this standpoint, segmenting your content material throughout a number of accounts might enhance your customer support and the general person expertise.
UPS, for instance, has a devoted assist account. It is sensible as a result of measurement of the corporate and the providers they supply:
Nevertheless, there’s nothing easy about working two or extra accounts for a similar enterprise—particularly in case you’re a smaller enterprise.
Though you would possibly goal to enhance customer support by establishing a devoted assist account, you would find yourself complicated your prospects! Listed here are some suggestions for avoiding frequent points.
Test Your Metrics
The place are your followers?
Ideally, they need to be hanging out in your important advertising account, so when you have greater follower numbers unfold throughout different accounts, it’s value investigating why.
Possibly you don’t promote your main account sufficient, or it’s not offering your followers with the precious content material they’re discovering elsewhere.
Signpost Followers Appropriately
Guarantee it’s apparent which account a follower ought to strategy when, for instance, they need assistance or are on the lookout for particulars on the newest promotion.
In case your followers don’t know the place to show, there’s an opportunity they’ll cease following you or partaking together with your Tweets. For readability, contemplate pinning the related particulars to the highest of every profile.
Use Instruments to Merge Twitter Accounts
Merge Twitter accounts throughout departments with the assistance of social media instruments.
TweetDeck, for instance, permits you to view a number of Twitter accounts concurrently. You possibly can schedule Tweets, reply to DMs, and seamlessly transfer between accounts. For the busy marketer working a number of accounts, TweetDeck is an extremely helpful Twitter software.
Different instruments to think about embody Buffer and Hootsuite.
Presently, Twitter doesn’t allow firms to merge Twitter accounts. Nevertheless, it is best to nonetheless be fascinated about methods you may consolidate and construct a extra recognizable and constant model profile on-line.
Managing two or extra Twitter accounts is difficult, nevertheless it’s completely potential with some ahead planning and cautious model administration.
If you happen to want any assist together with your branding, whether or not you’re managing a reputation change or making an attempt to merge Twitter accounts to the fullest extent potential, try my consulting providers and find out how we can assist.
How do you handle two or extra Twitter accounts proper now? Do you are feeling like merging accounts may gain advantage your online business?