Google: We Will Try To Treat Nofollow vs UGC vs Sponsored Link Attributes Differently

In 2019 Google came out with new rules and new types of link attributes, the new attributes were ugc and sponsored, to be companions with the nofollow link attributes. Google said back then it was to help Google understand links better and that we, SEOs, don’t need to worry about it too much. Well, Google’s John Mueller was asked about it on Friday and he said Google may try to treat them differently over time.

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