Should you’ve heard of BrickSeek, you probably understand it’s a strong software for shoppers, permitting them to trace down stock and discover the perfect offers at large retailers.
Nonetheless, when you scratch beneath the floor, you’ll discover on the market’s much more to BrickSeek. Removed from only a customer-facing app, it has so much to supply e-commerce firms.
On this information, I’m going to elucidate how e-tailers can begin utilizing BrickSeek proper now to spice up their gross sales and income.
What Is BrickSeek?
I’ve written earlier than about BrickSeek’s function set and the way shoppers can use it to discover hidden stock gross sales, so for a extra in-depth rationalization of the app, take a look at my earlier article.
Nonetheless, to offer a quick overview, BrickSeek began out in 2014 as an internet utility enabling LEGO collectors to trace down in style units on-line and in-store.
Then it branched out, leveraging the identical expertise to assist customers discover stock ranges, gross sales, and clearance offers at a number of the nation’s largest retailers, together with:
AmazonBest BuyLowe’sMacy’sOffice DepotTargetWalmart
Why Ought to E-Commerce Corporations Use BrickSeek?
The identical issues that make BrickSeek such a great tool for shoppers additionally make it a doubtlessly invaluable useful resource for on-line retailers. Give it some thought. Wouldn’t you like to know:
How a lot of a sure product your greatest rivals have in inventory?How a lot different manufacturers are charging for a particular merchandise?Which merchandise are being marked down, and wherein places?Which merchandise are attracting probably the most curiosity from buyers?
You will discover all that info and far more on BrickSeek. In different phrases, it may be a significant supply of aggressive info if you understand how to make use of it intelligently. It’s nearly like having your personal community of spies inside your rivals’ warehouses. Who wouldn’t need that?
Methods E-Commerce Corporations Can Use BrickSeek to Enhance Income and Gross sales
Should you’re an e-commerce retailer proprietor, listed here are a couple of methods you should use BrickSeek in your small business:
1. Use BrickSeek to Assist You Set Your Costs
Do you promote the identical merchandise as your rivals? Then it’s very important you get your pricing proper. In spite of everything, 91 p.c of shoppers say product worth impacts their on-line buy choices, forward of things like free delivery (78 p.c), model choice (65 p.c), and suggestions from family and friends (60 p.c).
Set your costs too low and also you received’t earn sufficient margin, which eats into your earnings. Set them too excessive and also you received’t drive sufficient gross sales. Get them good and also you’re well-placed to improve gross sales and income.
That’s the place BrickSeek is available in.
First, seek for a product’s stock-keeping unit (SKU) or common product code (UPC). You’ll be able to both discover this by means of the web site of the retailer in query or by utilizing BrickSeek’s built-in SKU finder:
Then run a search on the SKU, utilizing a zipper code that aligns with an space you cowl, to be introduced with all of the pricing info to your chosen product. Now you understand how a lot you possibly can afford to cost.
2. Use BrickSeek to Purchase Supplies for Low cost
Simply since you promote merchandise to shoppers doesn’t imply you’re solely a B2C enterprise. In spite of everything, your merchandise want to return from someplace. Should you do a few of your personal manufacturing, you’ll have to supply your personal supplies, too.
In these cases, you possibly can merely entry BrickSeek as if you happen to’re a shopper, utilizing the app to trace down wholesale-standard costs on the merchandise and supplies you require.
3. Save Time Checking Retailer Stock
On the lookout for the perfect costs on merchandise to promote is a time-consuming endeavor. BrickSeek helps you do it sooner as you possibly can rapidly verify the stock from many various retailers.
Simply enter the SKU or UPC utilizing the identical steps I described earlier, enter a related zip code, then hit “Test Stock” to right away see inventory and pricing info from a given retailer on a particular product:
4. Uncover Sizzling Sellers
Operating a profitable e-commerce enterprise hinges primarily on figuring out the proper merchandise to promote. That is one thing else BrickSeek can assist you with. By checking the stock of the retailers the platform helps, you possibly can decide tendencies in merchandise that transfer quick. That’s an indicator of which merchandise you must take into account promoting.
5. Monitor Market Developments
The key to success and longevity within the e-commerce business is knowing market tendencies. That’s the place BrickSeek’s prime product searches function is available in. By observing the merchandise your prospects incessantly seek for, you possibly can anticipate tendencies in your area of interest. Monitoring market tendencies will assist you to make data-based choices that can assist you keep forward of the curve and your rivals.
FAQs About BrickSeek
Sure, BrickSeek is a respectable software for locating pricing info and stock ranges, as demonstrated by its A- ranking from the Higher Enterprise Bureau.
Whereas it’s undoubtedly respectable, BrickSeek isn’t all the time 100% correct, as with all third-party software. The location freely admits retailers is not going to honor stock or pricing discrepancies between BrickSeek and “actual life.”
All of the stock info supplied by means of BrickSeek’s stock checker is collected in real-time once you do a search.
On the time of writing, the BrickSeek app is in beta testing and is simply accessible to Premium and Excessive members. In different phrases, you possibly can’t at the moment entry it and not using a paid BrickSeek account. Should you’re a paying subscriber, you possibly can request entry to the Android or iOS apps right here.
BrickSeek for E-Commerce Corporations Conclusion
In lower than a decade, BrickSeek has gone from being a easy, area of interest software for locating obscure LEGO units to a doubtlessly mass-market app providing big worth to shoppers and retailers alike. That’s some transformation!
Use BrickSeek intelligently, and you’ll achieve distinctive insights in your greatest rivals, which in flip can assist you:
set aggressive pricingdecide up cut price costs on uncooked supplies and productsunderstand when different retailers are struggling to entry inventory on key product linesfigure out whether or not a brand new product is price promoting based mostly on ranges of shopper interestkeep monitor of tendencies in your market
Better of all, BrickSeek continues to be comparatively underutilized amongst e-commerce firms. By studying find out how to make it work to your model, you possibly can place your self to beat your competitors.
What do you suppose are the most important causes for retailers to begin utilizing BrickSee