The Full Information to Designing Beautiful Visible Content material (Even If You’re Not a Graphic Artist)

Let’s face it: an image actually is price a thousand phrases, however a picture you made your self?


Compelling photographs create a connection between you and your viewers and enable you to construct on that relationship. They encourage dialogue and shares.

Briefly, photographs convert.

Based on Venngage, 64 % of entrepreneurs say photographs are “essential” or “important” to their advertising and marketing technique.

But, 40 % of entrepreneurs use inventory images of their content material.

Whereas there’s nothing flawed with the occasional inventory picture, companies that wish to stand out want to take the time to create distinctive, beautiful visible content material.

The excellent news? You don’t should drop hundreds on a graphic design professional. With the proper instruments and information, you possibly can create beautiful visible content material by yourself.

On this information, you’ll be taught which instruments are the very best for creating essentially the most in-demand graphics (like social media cowl images, infographics, and classy header photographs) and fundamental graphic design rules to assist your visible content material stand out.

Graphic Design Instruments to Create and Optimize Visible Content material

You already know you want to have the ability to create trendy, professional-looking outcomes – however how do you do it?

Thankfully, there’s no scarcity of instruments providing easy-to-use graphic design platforms.

The very best half is that there’s no graphic design expertise wanted to create beautiful, share-worthy photographs. You may merely drag and drop the weather you wish to get surprisingly good outcomes.

Even whenever you’re finished, you possibly can optimize the completed graphics to load quick and look nice on any machine; no designer essential!

Listed below are a couple of of my private favorites, together with the kinds of photographs you possibly can create with them. 

Instruments to Design Your Personal Visible Content material

Creating graphics doesn’t require a level in visible arts. Drag and drop modifying instruments make it straightforward to create infographics, weblog images, social media posts, and extra.


It is a full-fledged graphic design program distilled right into a easy, drag-and-drop platform. It really works proper out of your browser, so there’s no large software program obtain or sophisticated licensing scheme to wade by means of.

Canva permits you to create a complete host of graphics and sizing and dimensions are already taken care of.

Create the whole lot from flyers to enterprise playing cards or social media photographs and infographics. Use your personal images or browse Canva’s 1 million+ inventory picture library the place you possibly can license photographs for as little as $1 every.

Merely select a template as a place to begin (or create your personal when you’re feeling courageous). Then, customise your colours, icons, images, and fonts to design your personal completely constructed graphic masterpiece.

Past images, Canva additionally has a totally stocked library of graphical parts and shapes that kind the proper backdrop for any picture. Merely search, drag and drop your approach to a picture you’ll be proud to say that you simply created.

A variety of photographs and types can be found – starting from social community graphics to collage-style photographs and the whole lot in between.

The very best half is most of Canva is free to make use of, aside from the picture licensing charges and added options. So you possibly can create as many graphics as you need with out restrictions. You may even log in utilizing your Google or Fb account – saving you from yet one more password to recollect.


If Canva isn’t your jam, I recommend PicMonkey. It’s a fairly related platform, however barely extra in-depth. If you wish to erase backgrounds, add fonts, and even edit images, it’s a fantastic selection.

Prime options embody templates for various social media images, picture modifying, tons of graphic parts, and loads of templates. Like Canva, it’s a drag-and-drop picture and graphic editor and fairly intuitive to make use of.

Pricing begins at $7.99 a month for his or her fundamental plan, which incorporates 1GB of cloud storage, video modifying, tons of fonts, and premium results, templates, and touch-up instruments.

Instruments to Optimize Your Visible Content material and Graphics

Sluggish load occasions can clog up your website and eat up your bandwidth.

What’s extra, each second your guests spend ready in your web page to load is a misplaced conversion or a misplaced sale.

Thankfully, a number of sources will help you tame massive photographs with out the assistance of a graphic professional. You may even resize or rescale them in bulk.


Drag and drop as much as 20 photographs and shortly optimize them on the fly. You may click on/faucet by means of the photographs after which use the slider bar to regulate the standard and examine the 2 information:

Optimizilla works with each JPG (images) and PNG (logos and clear photographs) codecs since each of those file varieties are usually bigger in dimension. All the photographs you add are robotically deleted after an hour and you’ll obtain the optimized variations selectively or all at one time.

Optimizilla is ideal in case you have a restricted variety of photographs that want a dimension change and additionally tweak the standard of these photographs visually.

EWWW Picture Optimizer

This WordPress plugin permits you to optimize photographs quick. The tip end result exhibits you ways a lot house was saved, in addition to the proportion of discount.

It really works with different well-liked WordPress picture plugins too, like NextGen picture gallery. In the event you don’t like how a diminished file dimension picture seems to be, you possibly can both re-optimize it with totally different settings, or restore the unique.

The plugin leverages a number of distinctive optimization utilities in a single full package deal. As a result of every particular person picture format has other ways of conserving file dimension, each has its personal distinctive utility to compress photographs with out sacrificing high quality.

At the same time as a graphic designer-in-training, you possibly can nonetheless be impressed by distinctive web site and graphic designs. Attempting to save lots of them instantly out of your browser could be a obtain nightmare, although.

You find yourself saving a variety of further scripts, content material, and different junk that clutters up your onerous drive. What when you may simply have a screenshot of the web page as an alternative?


This website takes a screenshot of any web page for you or converts a number of URLs into photographs.

It’s nice for saving photographs for inspiration and for creating extra partaking how-to content material.

Page2Images additionally permits you to see what your website seems to be like on cellular units through its cellular emulator:

In the event you’ve ever questioned the way to get that stylish “my website on a smartphone” look – that is the way it’s finished. It’s additionally a fast and simple approach to inform whether or not or not your web page is optimized for cellular units.

In the event you’d like one thing past the standard laptop display screen and cellular machine as your decisions, take a look at:


PlaceIt permits you to drag and drop your website to quite a lot of smartphones, displays, tablets, and different units. Don’t have a screenshot? No drawback. You may select a picture and enter your URL to have PlaceIt seize a picture of your website.

Need to present a bunch of individuals interacting together with your app? Performed.  

Need to showcase your new smartwatch program? Straightforward.

From billboards to bus stations, Placeit permits you to put your website wherever.

In the event you want a extra human contact, PlaceIt additionally consists of headshots of individuals of all ages and in quite a lot of conditions. You may even slender down your search to a selected gender, location, job, and way more.

Knowledge Visualization Instruments

Good knowledge makes a bigger impression when it’s visually relatable. When individuals see the numbers in a tangible, interactive means, your mission and targets go from being summary phrases to significant data.  

These instruments make it simpler to make use of knowledge visualization to create interesting charts, tables, and graphics.


A device that helps you create colourful, full-featured charts. Knowledge will be imported from spreadsheets, databases, and even dwell feeds and each side will be custom-made.

The charts are designed utilizing HTML5 and Javascript, in order that they’re optimized for cellular units and will be embedded instantly into third-party websites, like web sites and social networks like Twitter and Fb.

What’s extra, the completed graphic will be saved in a vector format, that means it may be resized to any top and width and not using a lack of high quality or decision.

A free plan is accessible which helps you to create as much as 50 charts as clear PNG information. The free plan consists of as much as 50,000 month-to-month views and your charts are viewable publicly.  

Paid plans offer you extra month-to-month views and the flexibility to make charts personal. On the lowest-priced plan and the free plan, charts are branded with the Chartblocks emblem.


Timeline is a simple approach to create an interactive timeline of occasions on absolutely anything.  Timeline can pull media from websites together with Twitter, Flickr, Google Maps, and Wikipedia in addition to video websites like YouTube, Dailymotion, and Vimeo.

It may well additionally pull sound information from Soundcloud, letting you create a wealthy media expertise that’s interactive and informative.

Utilizing a Google Spreadsheet, you’d merely enter the information into the pre-made template, together with main and minor occasions, dates, and related media. Timeline then builds the completed product for you.

When it’s prepared, you’ll get a completed URL that you would be able to embed in your web site, exhibiting off a timeline with an related media slideshow in an identical format to the instance above.

Social Media Graphic Design Instruments

Whether or not you wish to create superior photographs for Instagram or fascinating social media profile images for Fb, there’s a social media device for that.  

Listed below are a couple of of my private favorites:

Social Picture Resizer

This web-based device includes a fast and simple approach to take your present photographs and resize them to be used in nearly any social media context. You may flip photographs into icons (even favicons), in addition to Fb and Twitter photographs.

What when you want extra social network-ready photographs past Twitter or Fb?


This device helps you create photographs for quite a lot of social networks. Along with Twitter and Fb (each cowl and profile images), you can also make photographs to be used on Snapchat, YouTube, Tumblr, and Pinterest.

They provide a free plan with hundreds of free photographs.

With these instruments, you’ll by no means run out of distinctive skilled seems to be in your social community pages.

In fact, now the query turns into – the place do you discover graphics?  

There are many inventory picture websites on-line, however for these simply getting began with graphics, there are additionally loads of free (even for business use) photographs and images you need to use.

The place to Discover Pictures for Visible Content material

One of many greatest challenges to beat when designing your personal graphics is discovering pre-made photographs that you need to use as a place to begin. Thankfully, these websites will make discovering photographs and icons in your tasks (even business ones) as straightforward as looking and downloading.

Flat Icon

Flat Icon comprises over 5 million icon and stickers to select from. These embody all the widespread computer-style icons (cursors, pointers, and the like) but additionally embody icons of quite a lot of different issues like individuals, objects, animals, and extra.   

Most of the icons are free to make use of with correct attribution to the creator.

The Noun Venture

An icon-illustrated repository of graphics depicting absolutely anything. Anybody can volunteer and artists from around the globe have created miniature artworks on something you possibly can think about from summer season camp to tattoos.

Simply because you will have all of the instruments at hand doesn’t essentially imply you possibly can create nice graphics (though it definitely helps!).  That’s as a result of none of them educate you how to really design.

Whereas the topic of the way to design graphics from scratch is way extra concerned than this information can cowl, there are nonetheless a couple of fundamental rules to bear in mind.

Graphic Design Fundamentals: Ideas and Components

There are six fundamental rules to graphic design. These apply whether or not you’re designing a emblem in your web site or a print brochure.  

Graphics of all sizes and types use a number of of those rules, so figuring out them and the way to apply them to your design will enable you to create the sorts of outcomes you possibly can’t wait to point out off.

The Line

Strains are the constructing blocks of graphics. They separate and create borders. Skinny, straight traces give the impression of a extra company {and professional} look, whereas hand-drawn traces can present a extra inventive, and even childlike aptitude.   

Lately, many web sites development towards segmenting content material in massive “blocked” areas, dividing each with a line to maintain the person scrolling. Not solely does this offer you a visible separation, nevertheless it permits you to transition from one thought to a different with out shedding your customer in a sea of content material.

The Form

Shapes can impart that means. Take into consideration the octagonal STOP indicators; you don’t must see the phrase STOP to know what the signal is. Or, the cross image that denotes first support tells you that could be a place to get medical assist.

Shapes impression our world, our emotions, and the way we work together with the world round us.

Sharp, angular shapes are seen as being extra inflexible and forceful, whereas light sloping or curved shapes have extra of a female enchantment to them. Maintain these factors in thoughts when contemplating your target market in your new design.


Textures create a variety of design potentialities and nonetheless stay well-liked on net pages to today.  

From pure patterns like wooden and leaves to background designs like paper or chalkboards, texture communicates a fantastic deal concerning the web page itself, even earlier than you learn a phrase.

In the event you’re seeking to create a sure impression within the minds of your customers, think about the obtainable textures that lend themselves to that sort of design.


Coloration is among the most necessary, but additionally some of the ignored, features of graphic design. It’s necessary not simply in emblem and web site design, but additionally in print.

Coloration and its numerous shades (see extra on that underneath Coloration Values beneath) have very totally different meanings to guests around the globe.  Relying on language and colloquialisms, colours can impart emotions as effectively.

For instance, many individuals affiliate “going inexperienced” with doing issues which are good for the surroundings. However when somebody is “inexperienced” with envy, it might convey a way of jealousy.

That’s why it’s necessary to correctly steadiness shade with different features of your web page or design so that you simply create a constructive affiliation within the minds of your guests.

Even when you’ve gone to nice lengths to decide on an acceptable shade scheme, there’s nonetheless the shade, hue, and diploma of lightness or darkness of the colour that may change its notion.

Coloration Values

A shade’s worth is the depth of its lightness or darkness. For instance, orange could also be perceived as a shade of heat, friendliness, and confidence, however as soon as lightened into extra of a peach tone, can provide off extra of a female, comforting vibe.

Darkening a shade could make it appear extra foreboding or unapproachable. Many company websites comply with the “darkish blue and gray” shade scheme which, whereas it appears “protected,” may also be off-putting to shoppers and make them really feel as if the corporate is chilly and uncaring.

It’s loads to bear in mind, however having some fundamental information of how colours have an effect on your person and the way you need your design to be visually perceived and understood could make a big distinction in how effectively it resonates together with your chosen demographic.


Area is the final of the graphic design rules, however it’s definitely not the least. You might have heard the time period “white house” earlier than – that means the world of a web page with no graphic parts or shade.

Having sufficient white house on a web page offers every particular person aspect a way of “respiratory room.” Having an excessive amount of white house could make a web page seem to be the weather are floating in all places with no actual cohesion.

Like all the different graphic design rules lined right here, you could rigorously steadiness your use of house to keep away from making your graphic look too cluttered or too empty.

Find out how to Enhance Your Graphic Design Expertise

Upon getting a agency understanding of the fundamentals, you’ll wish to department out and take a look at new issues.

Even when your inventive potential ends at drawing a stickman (and a shaky one at that!), bettering your graphic design abilities is extra about being observant and perceptive somewhat than having wonderful inventive potential.

Examine Well-known Graphic Designers

Having the instruments and figuring out the essential rules of graphic design will take you far, however some of the essential components of a fantastic graphic design is creativity. Opposite to well-liked perception, creativity is just not born, it’s realized and made by means of follow.

What higher approach to follow and be taught than by seeing what others have finished?

For instance, you might not have heard of a graphic designer named Paul Rand, however you’ve most definitely seen his work:

Largely self-taught, Rand’s greatest recommendation to aspiring graphic designers was the “you don’t should be unique. You simply should be good.” Even when you weren’t accustomed to the model’s emblem, Paul was decided that ultimately, you’ll be.  

Considered one of his most well-known company poster designs displays that insistence:

Create a Swipe File

One of the best ways to begin is to go searching. Try websites like Dribbble and Behance for design portfolios you want after which comply with these designers so that you simply’ll get updates after they add new alternatives to their portfolios.

Create your personal little “swipe file” of concepts, ideas, and pictures that you simply like. Keep in mind, even essentially the most sophisticated designs will be damaged down into their core items — shapes and features.

Once you be taught the method behind the design, you possibly can work on the way to recreate it by yourself.

In the event you like what you see, stretch your abilities just a little extra and study filters and layers — core parts of top-tier graphic design instruments like Photoshop and Illustrator.

Clearly, I’m not advocating that you simply infringe on another person’s copyright. All the things on this information is supposed to stroll you thru the training course of to create your personal graphics with no expertise beginning out.

Don’t be afraid to emulate these whose model you take pleasure in. Over time you’ll come to refine it and create your personal model.

Don’t Be Afraid to Ask for Suggestions

It will be onerous to ask for suggestions in your work – particularly whenever you’re simply beginning out.  

You’re anxious. Uncertain of your self. Afraid of criticism.

We’ve all been there and skilled that. Don’t be afraid to ask for suggestions. Nevertheless, as an alternative of claiming “What do you concentrate on this?” ask “How can I make this higher?”  

Individuals gained’t wish to brazenly criticize your work, so asking what they assume is sure to get you some reward – however reward isn’t what we’re going for – we’re going for enchancment.

Some suggestions is well-meaning, however when put into your design, it could make the top end result look horrible. That’s okay, too. Because the designer, you’re free to dismiss all or any suggestions.  

Nevertheless, take the time to replicate on criticism earlier than dismissing it. Is one thing missing from the piece? Does it talk the model and message effectively? Is it one thing that others would wish to share on their very own social media pages?

Keep in mind, everybody was a newbie as soon as. Some might have extra inventive or inventive expertise than others, nevertheless it’s not one thing that may’t be developed over time.

Taking the time to be taught the talents behind nice graphic designs will enable you to respect and admire the work that goes into them much more.

Create Visible Content material: Continuously Requested Questions

Can I be taught graphic design myself?

Sure. There are a variety of instruments and guides (together with this one) that may educate even non-designers the fundamentals of graphic design. Utilizing a device like Canva or PicMonkey, you possibly can create visually interesting content material in your weblog, social media channels, and extra.

What is the quickest approach to be taught graphic design?

The quickest approach to be taught graphic design is thru follow. Use a device like Canva or PicMonkey that gives templates. Then create a swipe file of graphics you want and use these for inspiration.

What’s the greatest graphic design device for novices?

PicMonkey and Cavna are straightforward to make use of for novices. They characteristic drag and drop performance and templates you possibly can customise to suit your wants.

What’s white house in graphic design and why does it matter?

White house refers back to the house between design parts. It may be used to direct the attention to necessary particulars or make web sites simpler to make use of.

Information to Visually Beautiful Content material for Non-Designers Conclusion

As you possibly can see, getting began designing your personal graphics doesn’t should be overwhelming.

A fundamental sense of how colours, traces, house, and different rules play collectively on a canvas is simply the start. Right now’s most in-demand graphic designers spend years perfecting their abilities and constructing upon these core ideas.

For the remainder of us, nonetheless, the online has made it simpler than ever to craft stunning, interactive designs that don’t take a creative contact.

If you wish to construct upon what you’ve realized on this information, there are many incredible sources, portfolios, and graphic design ideas on the market ready for you.

Have you ever tried out any of those instruments? Which one is your favourite?

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