Retaining your viewers engaged together with your content material is a full-time job in itself. You need to consistently consider your present content material’s engagement metrics whereas additionally anticipating the wants of your rising viewers.
With this in thoughts, new and up to date content material is essential to any profitable digital marketer’s technique. How are you going to generate new content material with out spending extra time than you’ve got out there? With transcription companies.
On this information, I’ll clarify what transcription companies are and what they’ll do for digital entrepreneurs. This may embody a take a look at one specific use case—repurposing content material—to offer you an concept of simply how helpful these companies might be.
What Are Transcription Companies?
Transcription companies are enterprise companies that transcribe audio to textual content. The audio is most frequently pre-recorded and is then transferred to transcription professionals, who’re skilled in shorthand. They can shortly and precisely transcribe audio from many various sources.
From podcasts and movies to workshops and dwell speeches, a transcription service can assist you to protect your audio in textual content format. This could later be used for reference or, as I’ll define beneath, as a option to repurpose your advertising and marketing content material.
When are Transcription Companies Used
Transcription companies are most frequently utilized by physicians, scientists, researchers, and different technical professionals. Their spoken notes are transcribed into written notes and experiences that can be utilized for reference or recordkeeping.
While you consider transcription, you might also consider courtroom proceedings and police investigations. These, too, are used for recordkeeping (usually public report) and as a option to make the proceedings accessible to all.
Nonetheless, transcription can provide nice advantages to digital entrepreneurs, too. Some of the efficient methods to make use of transcription is to repurpose content and create high-value content material in a number of codecs.
5 Methods to Use Transcription Companies to Repurpose Your Content material
There are many advantages transcription companies can present to digital entrepreneurs, and repurposing of content material is only one. Listed below are 5 methods you need to use transcription to expertly repurpose your content material.
1. Flip a Video Right into a Weblog Publish
Whether or not a brand new or established digital marketer, I can safely assume you by no means really feel as for those who’re hitting your weekly or month-to-month weblog publish targets. By transcribing your movies into weblog posts, you will get that a lot nearer to reaching your aim.
What number of posts do you have to publish every week? In keeping with HubSpot, the candy spot might be anyplace from one publish to 5 posts per week.
Nonetheless, this may rely on the scale of your web site and what you hope to attain. For a small web site with a aim of maximizing natural visitors, for instance, three to 4 new posts per week is beneficial.
One other advantage of turning movies into weblog posts is accessibility. Whereas many digital media platforms provide closed captioning, they aren’t at all times the best option to digest content material. By turning movies into weblog posts, you may guarantee your entire visitors has entry to your content material in a number of methods.
In fact, it’s best to intention to bulk up these weblog posts in ways in which profit the readers. These embody utilizing visuals (e.g., pictures, infographics, charts) and including extra in-depth examples.
The transcription ought to function a place to begin to creating partaking, helpful weblog posts.
2. Flip a Podcast Right into a Video or Weblog Publish
You don’t have to forfeit multimedia content material completely! You may “improve” your podcast to a video utilizing transcription companies. Simply add some visuals and now you can share to digital media platforms like YouTube and Vimeo.
The best profit right here is the flexibility to achieve a wider viewers. Whereas there may be definitely crossover between podcast listeners and video watchers, there are some individuals who stick strictly to 1 format. By turning your podcast right into a video (or vice versa), you open your content material as much as a complete new viewers.
You’ve gotten a number of choices right here relating to including visuals to your movies. The best is utilizing one picture (maybe a strong background together with your model and web site URL) all through everything of the video. This isn’t interesting, however it can allow you so as to add your content material to websites like YouTube.
For extra interesting visuals, you too can strive inventory photographs, digital imagery, and even b-roll.
How are you going to make sure the visuals you utilize are applicable and interesting to your viewers? Search YouTube for comparable content material key phrases to see what forms of movies your audience is at present partaking with. This could guarantee you’re heading in the right direction, whereas additionally providing you with concepts on the right way to enhance your content material over the present choices.
Or, you may flip your podcast right into a weblog publish.
For instance, Content material Advertising Institute’s Joe Pulizzi hosts a podcast, then turns the transcript right into a detailed weblog publish. This permits customers who don’t have time to take heed to nonetheless entry their content material.
3. Create a Record-Constructing PDF
Do you’ve got a video or podcast episode that may make nice list-building content material? Then take into account hiring a transcriptionist to show that content material into textual content.
Record-building content material, also called lead magnets, are a good way to construct your e mail subscription listing. It’s a proposal of free content material in trade for an e mail deal with. Nonetheless, it isn’t as simple to draw individuals to your list-building content material because it was earlier than everybody had an internet site. Your content material have to be really compelling and high-quality.
There are many lead magnet codecs to select from, together with:
checklistscheat sheetse-booksinfographicscase studieswhite papers
Utilizing a singular angle, you need to use the above codecs to draw a focused viewers. With such an array of content material varieties, it’s probably you’ve got a video or podcast episode that may simply be remodeled into one of many above.
4. Construct a Useful resource for Social Media Content material
There’s certain to be a Tweet-worthy quote or two out of your newest podcast episode. As a substitute of replaying the episode and scrubbing by way of it, flip the episode right into a transcript. This may make it extremely simple to seek out social media content material to share.
With out the necessity to scour your audio, now you can spend that point creating enticing visuals utilizing platforms like Canva or Adobe Spark. These companies assist you to create the best visuals for every social media platform, and so they even embody templates to get you began.
Do have in mind the price of transcription companies could improve in case your episode consists of multiple particular person. This could take time and talent to navigate. However, the additional benefit of transcribing multi-guest content material is that a number of audio system can add refreshing perception to your social media pages, particularly if the visitor has their very own social profile to have interaction together with your viewers.
5. Create an E-Course
If you wish to create a substantive course, then take into account combining a number of movies or podcast episodes on the same matter. The ensuing e-course can then be provided as a lead magnet or perhaps a paid course.
With platforms like Kajabi and Thinkific, you may host your on-line course with ease. How are you going to make sure the course you create is worthwhile? The steps to making a profitable on-line course embody:
As a paid course, the content material ought to be of remarkable high quality and it ought to go in-depth. Transcriptions of your earlier content material can be useful to create an overview, however it’s best to actually dig deep and construct out the content material as finest you may.
Earlier than you use a transcriptionist, take particular care to choose your finest audio and video episodes for transcription. These will type the idea of your course, however they’ll in fact must be bulked up with additional examples, imagery, and extra.
Transcription Companies Often Requested Questions
Transcription is invaluable to digital entrepreneurs, however maybe you continue to have a number of questions. Let’s go over them.
How a lot does it price to get a transcription of your content material?
The price to transcribe your content material will fluctuate. Think about that transcriptionists have numerous methods of charging for his or her work (e.g., per hour, by mission) and charges will fluctuate by expertise degree, location, and extra.
How lengthy does it take to transcribe audio?
Simply as with price, the size of time it takes to transcribe your audio will fluctuate. The trade commonplace is two to a few hours per one hour of audio. Nonetheless, that assumes the audio high quality is obvious with little to no background noise.
Do transcribers use software program?
Even skilled transcriptionists depend on software program to make sure effectivity and accuracy. With instruments like Amberscript and Glad Scribe, you (or your editors) can collaborate together with your transcriptionist in real-time. This ensures a seamless transcription expertise.
Are transcription companies correct?
As with most companies, you get what you pay for. The identical might be stated for transcription software program instruments, as properly. The extra skilled your transcriptionist (or superior the software program you utilize), the extra correct the transcriptions are more likely to be.
Repurposing Transcriptions for Content material Conclusion
Your viewers craves new and up to date content material regularly. Whereas this could appear a frightening process, audio transcription companies can provide an answer.
With transcription, you may flip your audio content material into textual content. This textual content can then be repurposed into different types of content material, together with weblog posts, social media content material, and on-line programs. Transcribed content material can assist you to fulfill the wants of your rising visitors numbers, whereas additionally offering accessible content material in order to attain a wider viewers.
Relying on the standard of the companies you utilize, you might not even have to spend a lot time enhancing the transcription. This may prevent immeasurable time whereas additionally increasing your attain as a digital marketer.
Which of the above content material codecs will you remodel your audio content material into?