As a marketer, you already know the way onerous it may be to drive conversions.
Most of the time, whenever you ask a person to take an motion, they do the precise reverse and abandon the shape fill or their buying cart.
If this situation sounds acquainted, you’re not alone.
The wrestle of conversion plagues many entrepreneurs throughout each business.
Whereas there are various steps and methods you employ to drive conversions, you continue to may not see the needle transfer in the appropriate course.
In the event you’ve optimized for conversion and are on the lookout for different methods to drive motion, take into account including a progress bar to your website.
Utilized by massive and small firms alike, a progress bar lets customers know the place they’re within the means of finishing a particular motion, corresponding to filling out a kind or making a purchase order.
On this publish, I’ll break down why progress bars are so efficient and how one can harness their energy to drive conversions in your website.
What Is a Progress Bar?
Progress bars are visible representations of how a lot progress a website customer has made towards conducting a particular purpose. For instance, it’d present customers filling out a kind they’re about midway performed.
Progress bars can profit your website each aesthetically and by way of conversions.
You should utilize a progress bar within the checkout portion of your website to indicate customers how shut they’re to a accomplished buy, or throughout your website to delineate any variety of charted actions.
Whereas this software could not appear to be the apparent first alternative for optimizing your conversion course of, they’re truly fairly efficient.
Why Are Progress Bars Efficient?
The typical consideration span is estimated to be round eight seconds. As of late, eight seconds seems like an overestimate.
As entrepreneurs search methods to have interaction their viewers in that transient window, gamification has develop into a well-liked technique.
Once we say gamification, we don’t actually imply incorporating video games like tic-tac-toe into your advertising and marketing emails (though if that works for you, we need to hear about it). Once we say gamification, we imply incorporating features of gaming into your technique.
By incorporating game-like features just like the progress bar, person engagement improves drastically. Take into consideration whenever you play a online game, and it reveals you on a map the place you’re within the means of assembly the following boss. Or, in a driving sport the map may present how far you’re from the end line.
This small change may give customers the arrogance to finish a job as a result of they know the top is close to.
What’s extra, including the progress bar factor creates the concepts of motion, development, and achievement, to not point out the aforementioned discount of uncertainty. By making a step-by-step tracker, the method can also be humanized and customized.
The place to Use Progress Bars on Your Web site
Progress bars can be utilized throughout your advertising and marketing endeavors to drive conversions.
From emails, to surveys, to kind fills, these versatile bars draw on our pure need to finish duties, making them a strong software in our advertising and marketing wheelhouse.
Three frequent areas that may be optimized by progress bars embrace:
You possibly can allow triggers on an motion or a length of time, together with a client who’s about to desert a cart, when a sure period of time has elapsed, or when a website customer has interacted with a button or a hyperlink.
For instance, if a person strikes their mouse to X out of a web page, you could possibly set off a progress bar that tells them there are solely three steps left. Or, when somebody stays on a try web page too lengthy, you could possibly show a progress bar assuring them there’s just one extra step or displaying them how shut they’re to an added bonus, like free delivery of a complimentary reward.
On-Web site Show
Progress bars don’t need to be restricted to traditional conversion actions like checkout or kind fill. Show these bars all through your website to subtly notify your person of their progress towards a particular purpose or use overlays which can be extra visually aggressive.
For instance, you could possibly present customers how shut you’re to launching a free webinar or launching a brand new product.
Nevertheless you employ them, together with progress bars all through your web site offers your customers a transparent and direct path to observe, influencing their journey in a directed method.
Electronic mail Use
You possibly can harness the facility of progress bars all through your electronic mail nurtures to underscore the necessity for quick motion. In the event you’re promoting a time-sensitive sale, take into account including these bars to your emails to drive residence this message.
Inside emails, progress bars may also encourage engagement, corresponding to displaying how a lot a client might want to spend to unlock free delivery.
Examples of Progress Bars on Web sites
Whereas the above three examples are nice locations to begin, they need to additionally function inspiration to the very actual potential of progress bars.
To present you extra concepts on how these versatile progress paths can drive conversions, listed here are my favourite progress bars.
Childrens’ toy vendor HearthSong makes use of probably the most generally encountered model of the progress bar.
Right here, the corporate clearly lays out the 4 steps towards buy, signaling to the person the place they’re within the course of via otherwise coloured tabs:
Low cost journey comparability website Kayak.com makes use of a progress bar of their search operate.
After a person has entered desired flight places and dates, the positioning aggregates corresponding flight availability throughout the online.
To show progress on this search and to discourage customers from abandoning their would-be journey, Kayak employs a easy cylindrical progress bar to guarantee customers that there are extra flights on the horizon.
Through the use of the bar to supply the promise of a greater deal, customers usually tend to stick round to see what the last word outcomes shall be, and thus extra more likely to convert.
Whereas many websites use progress bars in the course of the nurture and gross sales course of, Domino’s Pizza employs a progress bar after conversion completion.
This distinctive bar builds relationships with customers by supplying close to real-time updates in regards to the standing of their order.
To additional enhance personalization and sense of connection, Domino’s contains as a lot individualized info as potential, together with Pizza Maker’s title.
By using a progress bar that’s customized, Dominos will increase belief, which will increase the probability a client will revisit that trusted relationship.
Progress Bar Finest Practices and Ideas
Are you chomping on the bit so as to add a progress bar to your checkout web page or subsequent electronic mail? Earlier than you get began, listed here are three finest practices to bear in mind as you construct out your progress bar technique.
Calculate Prices of Making a Progress Bar and Do a Breakeven Evaluation
Very similar to any addition to your web site’s performance, you want to guarantee a progress bar suits into your funds. After you’ve decided a ballpark determine for what you need to spend on a progress bar, the savvy marketer could be sensible to conduct a breakeven evaluation.
This components will provide help to decide what must occur for your small business to interrupt even with the price related to the progress bar.
In the event you’re not on the lookout for a customized bar, WordPress additionally presents quite a lot of plugins you’ll be able to select from that may considerably cut back overhead on this performance.
Your Progress Bar Ought to Present Rapid Suggestions
Once we explored the psychology behind progress bars, we mentioned the human affinity for a clearly-delineated path. When your progress bar contains an indicator like proportion full or a step-by-step breakdown of the place a person is within the shopping for course of, you chart a path for customers and take away ambiguities.
To make sure your customers really feel like your gross sales course of or demo request course of is clear and clear-cut, use quick suggestions to share precisely the place your person is of their respective journey.
Whereas a progress bar could look easy on its floor, there are various issues to bear in mind if you’d like them to be really profitable.
Under, study the three finest practices to your bar’s visible traits.
Progress bar adjustments ought to be extremely seen, not delicate.In case your progress bar is used to trace the acquisition course of, titles on the bar ought to match these of their corresponding pages. Use parts that point out completion, together with examine marks and xs.
By using these key methods, you’ll be able to guarantee your progress bar serves as a profitable software to information your customers alongside their journey in your website.
Progress Bar Creator Instruments
As we briefly talked about above, there are a selection of instruments you should utilize to create progress bars in your website. Starting from free to premium pricing, these instruments are a should if you happen to’re trying to create a progress bar out-of-house.
Progress Bar Continuously Requested Questions
What’s a progress bar?
A progress bar is a visible indicator that reveals how far website guests (or app customers) are in finishing a particular course of, corresponding to trying out or filling in a kind. These trackers are used to encourage customers to remain heading in the right direction, finally driving conversions and enhancing user-experience.
Why are progress bars efficient?
Progress bars are efficient as a result of they attraction to our common need to maneuver ahead and supply tangible proof of progress. In addition they function a “reward” for transferring via the conversion course of.
The place ought to I take advantage of progress bars?
The quick reply? In all places. Relying upon your targets, you’ll be able to incorporate progress bars into your electronic mail campaigns, person profiles, touchdown pages, and order kinds. Bars are very versatile, you simply must strategize how and the place these bars will finest serve your marketing campaign targets.
Are progress bars difficult to construct?
Whereas constructing a progress bar from scratch isn’t any straightforward feat, there are a selection of instruments you’ll be able to make use of to assist make your progress bar targets a actuality. Ranging in value from free to premium, there’s a progress bar software that matches each funds.
Progress Bar Conclusion
As you start to contemplate your advertising and marketing technique for the approaching yr, assess how your pages are changing.
In the event you’re seeing less-than-stellar charges, it’s time to contemplate optimizing your pages, kinds, and on-page attributes. Progress bars are an easy-to-launch technique to assist customers transfer via the conversion funnel with confidence.
These easy additions can go a great distance in driving conversions and, if used creatively, may also deepen client relationships, construct belief, and encourage loyalty.
What’s the best progress bar you’ve ever seen?