Utilizing the Google Search Tendencies 2021 Report back to Generate Content material Concepts

As entrepreneurs, we’re consistently attuned to Google’s ever-changing algorithm, preserving an eye fixed towards shifts in prioritization and SERPs.

Google is fairly good at equipping customers (and companies) with details about what it considers essential by offering sources like their search engine marketing (search engine optimization) guides and the annual Search Tendencies report. 

The Google Search Tendencies report may be an unbelievable asset that permits you to dig into customers’ search habits and acquire entry to a gradual stream of content material concepts.

On this weblog, we’ll unpack how you can mine the Google Search Tendencies report for content material gold to flesh out your content material calendar into 2022 and past. 

What Is the Google Search Tendencies Report?

Revealed every year, the Google Search Tendencies report aggregates the highest-ranking phrases for the 12 months.

Curious readers—or these of us searching for content material concepts—can go to the mini-site to discover search quantity by way of a number of lenses. 

You possibly can break down by area after which subject, together with classes like actors, TV reveals, sports activities groups, songs, and plenty of extra.

Whereas this report can definitely generate year-end nostalgia, it additionally provides a singular perspective into the phrases that gained probably the most search quantity and traction within the final 12 months.

For entrepreneurs, that knowledge may be gold.

Prime Tendencies from the 2021 Google Search Tendencies Report

No matter what area you’re researching, you’ll discover a frequent theme on this 12 months’s report: perseverance.

2021 noticed searchers searching for “how you can heal” and “how you can be hopeful.” This theme resonated in additional concrete searches as effectively with excessive quantity searches together with, “how you can begin a enterprise in 2021” and “how you can get a job in 2021.”

Leisure was one other balm in an advanced 12 months. We seemed to Google for distraction and clarification, typing in searches like “Squid Sport” and “Amanda Gorman.”

Listed here are just a few different Google Search Tendencies that received quite a lot of consideration across the globe this 12 months:

Australia vs IndiaIndia vs EnglandIPLNBAEuro 2021Copa AméricaIndia vs New ZealandT20 World CupSquid GameDMX

In america, right here’s what customers have been most involved in general:

NBADMXGabby PetitoKyle RittenhouseBrian LaundrieMega MillionsAMC StockStimulus CheckGeorgia Senate RaceSquid Sport

Whereas these searches can entertain, they’ll additionally inform your content material technique, by serving to you create content material that customers are more likely to be involved in.

The best way to Use the Search Tendencies Report back to Generate Content material Concepts

Struggling to provide you with recent, new content material concepts? I’m no stranger to the frustration that comes with this.

Utilizing Google Search Tendencies, you may decide what matters customers are involved in, rising engagement whereas constructing relationships and good will.

Beneath, I’ll break down the 5 finest methods for harnessing the insights related to the search tendencies report back to generate content material concepts

1. Use Common Search Phrases and Discover a Distinctive Angle to Cowl the Matter

Whereas a weblog put up concerning the permanence of the cottagecore aesthetic is perhaps standard, this subject could not align along with your model. Nevertheless, additionally topping the aesthetics search record is “sage inexperienced,” a subject that is perhaps associated to extra industries.

Whether or not you’re a small boutique or a landscaping firm, you may reap the benefits of this significantly high-volume question and construct out a content material plan to deal with it.

Sage inexperienced won’t be in your wheelhouse.

If that’s the case, search for different search phrases which may meet your viewers’s curiosity indirectly. This a part of the Search Tendencies report breaks down searches by completely different matters, together with: 

cultureeconomyentertainmentenvironmenthealth and wellnessnews and occasions philanthropyrepresentation sports activities

“The best way to keep psychological well being” was searched greater than ever in 2021—most industries might leverage that to offer psychological well being recommendation and tricks to their viewers. For instance, I would write about how you can keep psychological well being as a distant digital marketer or how you can assist your distant workforce keep their psychological well being.

By aligning your viewers’s curiosity with a well-liked search question, you not solely enhance visibility of your content material, you additionally supply your current and would-be viewers a recent perspective inside your business.

2. Seek for Matters Utilizing the Search Bar

Suppose you’re curious concerning the search visibility behind a sure question. In that case, you should utilize the Google Search Tendencies report back to discover how a lot a selected time period resonates, in addition to associated queries and phrases.

For instance, we searched “digital advertising.”

Along with highlighting the time period’s prominence, the report additionally provides tons of useful element. We might construct a content material technique with a fairly strong thought of what kind of content material will and received’t resonate from this one search.

Within the “associated matters” part, I see phrases like schooling evaluation {and professional} improvement, which suggests an inventory of digital advertising programs or coaching may do effectively.

Search the title of your business and the principle key phrases you goal and see what content material concepts pop up.

3. Use the Google Tendencies Report back to Discover Matters that Attraction to Gen Z

In 2019, Gen Z formally outnumbered millennials, tallying 32.2 % of the world’s inhabitants. 

Much more impactful, Gen Z makes up over 40 % of U.S. shoppers.

Contemplate this: a 3rd of the world’s inhabitants is Gen Z. You’re doing all your model an enormous disservice should you don’t think about how you can converse to this large, tech-empowered group.

After you’ve recognized matters you already know resonate by way of your search bar exploration, how will you guarantee your content material resonates with this distinctive group?

The reply is fairly easy.

Your content material must be extra interactive and interesting.

Right here’s how to do this:

Create Extra Interactive Content material

The extra alternatives viewers members must work together along with your content material, the extra seemingly they may.

By incorporating interactive parts, you encourage motion. Subsequent time you’re planning content material, think about together with a ballot, stickers, or slider that enables your viewers to actually have interaction along with your model.

Personalize Your Messages

Gen Z grew up amid a time of elevated personalization. In reality, they’ve come to count on it. Make sure that you employ each personalization alternative to succeed in this coveted demographic. 


Concern of lacking out, or FOMO, continues to be very a lot a factor. Benefit from this concern by incorporating time-sensitive provides into your content material, forcing your viewers members to take motion or miss out on a one-day-only deal.

Make Your Content material Extra Visually Interesting

It’s no secret that Gen Zers flock to platforms like Instagram and TikTok, dwelling to bite-sized video content material. Benefit from this content material choice by drawing inspiration from the brief, visually interesting movies that unfold like wildfire. 

4. Create Content material Round Matters You’re Passionate About

It’s all the time simpler to create compelling content material round matters that resonate with you. As you peruse the 2021 Google Search Tendencies, maintain an eye fixed towards matters that resonate personally with each you and your model identification.

Begin by trying on the main search phrases in every fundamental subject I listed out above. Let’s say you’re employed or personal a training enterprise and are searching for extra subject concepts.

A fast have a look at standard “tradition” matters reveals us doom scrolling is the most well-liked subject within the tradition part. How are you going to use that to your benefit? By matching it to your model identification. 

As a coach, you may write about how you can keep away from doom scrolling, how doom scrolling impacts your job search, or create a problem to encourage your followers to cease doom scrolling and enhance their psychological well being (which was one other standard search time period, as you may recall!)

After figuring out high-performing matters, create a content material plan to deal with them. Will you create weblog posts, ebooks, or programs? Can you employ these concepts in different areas of your advertising, like paid adverts?

5. Establish New Niches

In case you’re looking for a brand new area of interest, Google Search Tendencies is a good way to establish rapidly-expanding niches which will have content material gaps you may fill.

To see search development for a selected subject, merely set your search length to “2003 to current,” so you may see long-term site visitors on the subject.

This may additionally enable you to see when matters are hottest in a selected 12 months, permitting you to plan your content material publication round timeframes when Google customers are traditionally looking for particular phrases every year.

For instance, matters round “fly fishing” are likely to peak in the summertime, when the climate’s good. Ideas for Black Friday advertising are likely to peak in late November, as you might need guessed.

Incessantly Requested Questions Concerning the Google Search Tendencies 2021 Report 

What’s the most searched factor on Google in 2021?

Globally, the highest-volume search time period was “Australia vs India.” In america, probably the most searched time period in 2021 was “NBA.”

How do you discover what’s trending on Google?

Google releases their year-end search pattern report yearly. In these pages, you’ll discover the highest-volume search phrases in quite a lot of completely different classes, in addition to by way of a geographical lens. 

All through the rest of the 12 months, you may go to Google tendencies to see what the world is looking. 

How are you going to capitalize on search tendencies in advertising?

You should utilize search tendencies to energy your content material plan, carry out key phrase analysis, discover seasonal tendencies, optimize your search engine optimization technique for video, and discover associated phrases to outperform your rivals. 

What are the search tendencies for late 2021?

The preferred search tendencies for late 2021 embrace mammography, why individuals are quitting their jobs, again to work bonus, potluck, small enterprise Saturday, and how you can turn into a volunteer firefighter. 

Conclusion: Google Search Tendencies 2021 Report

The Google Search Tendencies report gives a nostalgic have a look at the 12 months in evaluation, with popular culture matters like Squid Sport and information tales just like the disappearance of Gabby Petito. Nevertheless they’ve additionally given us a software we have to acquire better visibility into search patterns. 

By mining these tendencies for insights into search patterns and habits, you may create a content material plan that speaks to the matters customers care about.

The makes use of of the Google Search Tendencies report goes past content material concepts. You can too carry out in-depth key phrase analysis, use standard tendencies in your advert copy, and discover new niches to focus on. 

As you wade into your 2022 content material planning, maintain an eye fixed towards the data Google has generously handed over—your click on by way of price (CTR) will thanks.

What’s probably the most helpful factor you’ve discovered from the Google Search Tendencies report?

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