TikTok For Enterprise: 6 Methods You Can Use it to Enhance Your Model

TikTok is among the fastest-growing social media platforms ever. The numbers are staggering:

It was the most downloaded app of 2021, topping out with 656 million downloads. In the summertime of 2021, it hit one billion month-to-month lively customers.It’s additionally the one non-Meta app to hit the three billion set up mark.

It’s not only a place for dance challenges or pranks, both. Manufacturers can use TikTok to construct their status, interact audiences, and drive conversions. Nevertheless, in contrast to Fb and Instagram, it’s not instantly apparent how manufacturers can greatest use TikTok to their benefit.

That’s why TikTok created TikTok For Enterprise. This advertising instrument presents the whole lot manufacturers have to create superior TikTok adverts that drive actual enterprise outcomes.

This text explains what TikTok For Enterprise is and the way it works, who ought to use TikTok For Enterprise, and how one can get essentially the most from this instrument. By the tip of the article, you’ll have a transparent concept of how one can succeed with this phenomenal social community.

What Is TikTok For Enterprise?

TikTok For Enterprise is extremely really helpful. It gained B2B Model of the Yr at The Drum Awards for B2B in 2021, due to its rebranding efforts and glowing suggestions from manufacturers of all sizes.

Earlier than we dive into actionable methods, let’s take a second to cowl what TikTok For Enterprise is. TikTok For Enterprise, previously known as TikTok Adverts, is an all-in-one advertising instrument constructed to assist companies launch their inventive facet and create superior campaigns that may go viral.

The instrument makes it straightforward for manufacturers to start out promoting on TikTok. It accommodates in-depth guides on the options it presents, together with:

Introduction to TikTok For BusinessCreative Finest PracticesThe Inventive ExchangeThe TikTok Store

It additionally presents loads of inspirational success tales (one thing we’ll cowl in additional element under) and a great deal of weblog posts and how-to movies.

Why Ought to You Use TikTok For Enterprise?

OK, TikTok For Enterprise sounds nice. Nevertheless, is it proper for everybody?

I feel nearly each enterprise has lots to achieve from TikTok. For one, it’s the main app for client spending. In 2021, customers spent a whopping $2.3 billion within the app, up from $1.3 billion in 2020. It additionally presents the next three main advantages to manufacturers.

Monumental Publicity Potential

Customers love movies. In 2022, we watched an common of two.5 hours of on-line video content material per day, up from 1.5 hours per day in 2018. The identical research additionally exhibits we’re twice as more likely to share video content material with buddies than some other on-line content material.

There are few higher locations to look at movies than on TikTok.

Because the main video-based social community, TikTok offers manufacturers entry to thousands and thousands of potential views. As I discussed within the introduction, TikTok has an exceptional variety of customers in over 140 international locations.

What’s much more vital is that these customers are extremely engaged. Knowledge launched by TikTok exhibits the typical consumer opens the app 19 instances a day and actively makes use of the app for 89 minutes per day—mainly an hour and a half.

Even higher, nearly anybody can create a viral TikTok video. The character of the platform’s algorithm means even creators with tiny audiences can grow to be viral hits. Simply ask Nathan Apodaca, whose video grow to be so fashionable it reached Fleetwood Mac, whose tune he sings within the soothing video he information whereas skateboarding to work.

Manufacturers Look Extra Genuine on TikTok

Nobody needs to be generally known as the corporate that runs tacky adverts on social media. Customers don’t need crap adverts, both. Customers need an emotional connection to manufacturers now greater than ever, and 90 p.c say authenticity is vital when deciding which manufacturers they help.

Due to the options supplied by TikTok For Enterprise, it’s simpler for manufacturers to come back throughout as genuine and create the identical stage of content material pushed out by veteran content material creators.

In fact, it’s straightforward to go too far and soar on all the newest TikTok developments. Whereas it’s vital to be inventive and genuine, take care to remain true to your model’s character. If the pattern doesn’t mirror your model picture, you don’t want to leap on the bandwagon.

Entry to Countless Influencers

The facility of influencer advertising is nicely understood. Three in 4 entrepreneurs use influencers as a advertising instrument, and 90 p.c imagine it to be efficient.

TikTok takes influencer advertising to a brand new stage. As a result of it’s potential for somebody with only a few influencers to go viral on TikTok, manufacturers have entry to a doubtlessly limitless variety of influencers.

TikTok additionally makes it straightforward to attach with influencers due to its Creator Market. We’ll discuss this analytics instrument under, nevertheless it’s an effective way to seek out companions with the engagement, attain, and demographics you care about.

Who Ought to Use TikTok For Enterprise?

It doesn’t matter who you’re or what sort of enterprise you run; TikTok has one thing to supply everybody from massive enterprises to small companies and companies.

Large manufacturers with even larger advertising budgets have shortly made TikTok their residence. Corporations like Coca-Cola, Google, and Sony have already established efficient partnerships with fashionable TikTokers to advertise model consciousness and drive conversions.

The New York Instances stories that not less than 18 public retail manufacturers have referred to advertising efforts on TikTok on calls with analysts and buyers between August and December.

TikTok goes to nice lengths to advertise itself because the social media platform of alternative for small companies. In 2021, the corporate unveiled its Small Wins initiative, which confirmed the worth it could actually convey to smaller companies across the globe. This features a bakery that turned 3,000 followers into 2 million and a candlemaker who went viral.

Companies are additionally a spotlight of TikTok’s advertising efforts. The corporate has created TikTok Advertising and marketing Companions, a neighborhood of corporations that assist entrepreneurs develop their companies on TikTok. These companions present a spread of companies, from inventive design to marketing campaign administration. Companies who’ve a penchant for TikTok may even signal as much as grow to be Advertising and marketing Companions themselves.

As you’ll be able to see, nearly any firm can use TikTok to their benefit. Nevertheless, you’ll need to guarantee your viewers is current on the platform. Simply since you discover success on Instagram or Fb doesn’t imply TikTok is an efficient match.

TikTok has already grow to be the app of alternative for Gen Z shoppers, surpassing Instagram in recognition. They aren’t the one individuals utilizing the app, nonetheless. One in 5 U.S. adults makes use of the platform, together with 22 p.c of shoppers aged 30-49.

Even should you don’t suppose TikTok is appropriate in your model, it’s nonetheless price creating an account to order your small business username. Perhaps you’ll change your thoughts by the tip of the article.

6 Methods to Use TikTok For Enterprise

Lastly, it’s time to start out utilizing TikTok to advertise your small business. Listed here are six methods you should use TikTok For Enterprise right now.

1. Get a TikTok Enterprise Account

TikTok presents two kinds of Professional accounts: Enterprise Accounts and Creator Accounts. We’re going to concentrate on the previous right here.

TikTok Enterprise Accounts are designed particularly for manufacturers and corporations. They arrive filled with superior options to assist interact your viewers, together with in-depth metrics, marketing campaign administration recommendation, TikTok’s Net Enterprise Suite, and a business music library of over 500,000 royalty-free sounds.

Making a Enterprise Account is simple.

If you have already got a TikTok account, you’ll be able to convert your present account right into a Enterprise Account. Click on on the menu dots within the high right-hand nook of the Me web page, then click on on Handle My Account and choose Enterprise Account underneath the Change to Professional Account choice.

When you don’t have a TikTok account but, you’ll be able to join a Enterprise Account right here.

It’s just like establishing an account on any social media platform. You’ll have to enter an e mail and create a password.

Subsequent, it is advisable to create your small business account.

Begin by discovering a username that isn’t already taken. Ideally, it should simply be your model identify, however you could want so as to add a prefix or suffix to make it distinctive. Attempt one among these deal with concepts in case your model identify is taken.

Along with your Enterprise Account created, you can begin fascinated about what you need to obtain together with your account, who you need to goal, the way you’ll use your account, and the sort of movies you’ll create.

2. Use the TikTok Adverts Supervisor

TikTok’s adverts are unbelievable. In accordance with Hootsuite, they attain 17.9 p.c of all web customers above the age of 18—and you’ve got the potential to achieve 884.9 million individuals.

Higher nonetheless, TikTok customers truly take pleasure in seeing adverts. Virtually three-quarters (72 p.c) of customers surveyed by Kantar perceived adverts as inspiring. Additionally they discover them to be 21 p.c extra trendsetting than adverts on different platforms and are extra pleasurable and optimistic, too.

Probably the greatest issues about working adverts on TikTok is that they mix in seamlessly with natural content material on the platform. There are a number of types of TikTok adverts, together with:

In-feed adverts: Normal TikTok adverts that present up as movies in a consumer’s feed. They’ll last as long as 60 seconds and may hyperlink to touchdown pages.Model takeovers: These adverts present up when a consumer opens the app. They are often three-second images or 3.5-second movies. They’re dearer than in-feed adverts however doubtlessly extra highly effective.TopView adverts: These are enhanced variations of brand name takeover adverts, lasting between 5 and 60 seconds. Sponsored hashtag challenges: Hashtag challenges are big on TikTok, and this advert type lets manufacturers sponsor a hashtag problem, full with a customized banner proven on the Uncover web page.

TikTok makes it straightforward to get began with their adverts supervisor.

First, choose your purpose. That may very well be to attach together with your viewers, generate net visitors, or generate leads.

Subsequent, you select your viewers. You’ll be able to let TikTok select your viewers or set the viewers dimension your self.

Subsequent, set your every day finances and the dates you need your marketing campaign to run.

Whereas a lot of TikTok promoting is dominated by large manufacturers, you don’t must blow your annual advertising finances to see success. TikTok has a minimal marketing campaign finances of $500 when utilizing the advert supervisor and a minimal advert group finances of $50.

Lastly, design and launch your advert. Now watch the impressions, engagement, and income roll in.

3. Companion With Creators

Influencers are essential on TikTok. Curiosity in creating influencer promoting campaigns is on the rise too, with a 325 p.c improve in 2021. 68 p.c of entrepreneurs now say they need to leverage the platform.

In response, TikTok launched the Creator Market (TCM) in 2019 to make it simpler for manufacturers and content material creators to collaborate.

Manufacturers use {the marketplace} to seek for registered content material creators, handle their campaigns, pay creators and generate stories and insights.

The Creator Market means manufacturers can handle a number of influencer campaigns in a single place and maintain monitor of the whole lot by way of a single dashboard.

Higher nonetheless, the Creator Market massively will increase transparency. Correct reporting is notoriously tough when working with influencers, nevertheless it’s baked into the Creator Market.

In consequence, manufacturers can see at a look which influencers assist them meet their objectives and which aren’t. This not solely lets manufacturers drop the influencers that aren’t figuring out, but additionally offers influencers the knowledge they should create superior campaigns.

Discovering the fitting influencers is one other notoriously difficult a part of working with influencers. Once more, the Creator Market involves the rescue by letting you filter influencers by a number of standards, together with:

countrytopicreachaverage viewsgenderageaudience devicee-commerce anchor function

When you’ve discovered the proper influencer, you should use TCM to ship them messages, handle your joint marketing campaign, and pay them.

Get began by signing up for the Creator Market.

4. Use the TikTok Creator Trade

The Creator Market isn’t the one strategy to discover and work with content material creators on TikTok. TikTok additionally launched the Inventive Trade, designed to assist manufacturers and content material creators type profitable partnerships.

Discovering influencers is among the largest challenges for manufacturers, making this a unbelievable addition to the TikTok Enterprise suite. The 2021 Influencer Benchmark Report survey discovered that 22 p.c of members discover the duty tough, and 56 p.c rated it as having medium issue.

The Inventive Trade flips the script on influencer advertising. Slightly than trying to find the fitting influencer, manufacturers create a marketing campaign plan and let content material creators reply to it with their strategies.

When you join the Inventive Trade, TikTok walks you thru the method of making your venture and gives a number of marketing campaign concepts. These embrace a “Story” and “Product Intro,” amongst others.

Subsequent, you’ll fill in a questionnaire associated to your model and product so content material creators can get a greater concept of who they’re working with.

Creators registered with the Trade get notified each time alternatives match their pursuits. In the event that they’re , they’ll apply to related tasks by submitting their concepts or coming into right into a dialog with the model.

The TikTok Creator Trade is a quicker and extra environment friendly means of working with influencers on TikTok. Nevertheless, it’s vital to have a transparent concept in regards to the sort of marketing campaign you need to create. The extra info you’ll be able to present influencers, the higher responses you’ll get.

5. Discover a TikTok Advertising and marketing Companion

Each minute, individuals watch a staggering 167 million TikTok movies. That’s an enormous quantity, and it exhibits simply how laborious it’s a must to work to face out from the group.

Most manufacturers gained’t have the ability to do that on their very own.

Fortunately, TikTok has a partnership program that connects manufacturers with vetted TikTok consultants. TikTok Advertising and marketing Companions have a variety of ability units and specialties, which means they may also help your small business succeed at each stage of the marketing campaign creation course of. This contains:

Marketing campaign Administration Companions allow you to get essentially the most from the TikTok Adverts platform. Measurement Companions allow you to squeeze as a lot efficiency out of your campaigns as potential.Inventive Companions have the audiovisual abilities that will help you create superior adverts which can be a pure match for the platform.Results Companions can create augmented actuality results to assist your adverts actually stand out.Sound Companions may also help manufacturers leverage TikTok’s sound-on atmosphere.

Serving to you create killer adverts is simply one of many advantages of working with a TikTok Advertising and marketing Companion. There are loads extra, together with gaining access to new options first, benefiting from professional recommendation, and figuring out what’s coming subsequent.

Whenever you work with a TikTok Advertising and marketing Companion, you’re eligible for early entry to the platform’s alpha and beta releases. Since TikTok Companions have a powerful understanding of the platform, they’ll have the ability to make these new options work in your model nearly instantly.

As a result of they’ve achieved success on the platform many instances over, they know the precise methods it is advisable to implement to satisfy your objectives. TikTok additionally vets each companion to verify they’ll do the whole lot they promise.

Lastly, a TikTok Advertising and marketing Companion has a deep information of the platform’s product roadmap. Meaning they’ll notify you instantly of future developments within the app so your model can take benefit quicker.

6. Create a TikTok Store

Social commerce is a large, rising market. There have been roughly 79 million social patrons within the U.S. in 2020. By 2025, it’s estimated that determine will develop by 37 p.c to 108 social shoppers million.

Increasingly companies are leaping on the social commerce bandwagon. A 2021 survey discovered eight in ten companies plan to promote on social media platforms inside the subsequent three years.

When you’re trying to familiarize yourself with social commerce, TikTok needs to be your start line. In accordance with the corporate’s personal analysis, 67 p.c of shoppers say they’re impressed to buy attributable to TikTok, even when they weren’t planning to. You solely have to have a look at the TikTok feta impact for proof.

With TikTok’s new procuring program, getting began is simpler than ever. The social media platform has not too long ago partnered with Shopify to permit companies and creators to advertise and promote merchandise immediately on the platform.

There are three core methods retailers can promote merchandise on TikTok:

Service provider-led LIVEs and In-Feed Movies: Retailers can promote merchandise immediately within the app by way of LIVEs or customary in-feed movies.Creator Collaborations: Retailers can collaborate with creators to leverage their communities.Campaigns and Promotions: Retailers can take part in TikTok Store’s month-to-month campaigns.

Making a vendor account is simple:

Open the TikTok Store app and click on Change into a Vendor if you have already got an account. You may also create an account from scratch.Fill in your private knowledge.Fill within the TikTok Store Vendor Middle profile.Click on proceed and begin promoting.

Many main manufacturers are already promoting on TikTok, like Kylie Cosmetics and Manly Manufacturers. Even smaller manufacturers have seen success promoting on the platform.

U.Ok. perfumer retailer PerfumeBoss created their first dwell shoppable occasion simply two days after signing up. It now hosts 5 dwell occasions each week and has seen a 438 p.c improve in web income and a 369 p.c improve so as quantity.

TikTok For Enterprise Success Tales

When you’re searching for inspiration earlier than you dip your toe into TikTok For Enterprise, you’re in luck. The corporate has loads of case research showcasing simply how a lot manufacturers can obtain on the platform. Listed here are three of essentially the most spectacular.

SLATE & TELL

Are you wanting to make use of TikTok to drive on-line gross sales for your small business? Then it is advisable to find out how SLATE & TELL leveraged TikTok For his or her spring promotions. The personalised jewellery firm aimed to see a 2x return on advert spend over six months through the use of TikTok For Enterprise’ Sensible Video Inventive Device.

They launched a collection of in-feed adverts that seemed like a pure a part of shoppers’ For You feeds. By the tip of the marketing campaign, SLATE & TELL had reached 4 million individuals on TikTok, generated 1000 add-to-carts, and hit their purpose of a 2x return on advert spend.

How are you going to replicate SLATE & TELL’s outcomes?

Use TikTok’s Sensible Video Inventive instrument.Make adverts appear like a pure a part of a client’s For You feed.Coincide TikTok spend together with your busiest time of the season.

Momentary Ink

Growing model consciousness is a large good thing about TikTok For Enterprise, and one Momentary Ink took full benefit of. The corporate, which focuses on customized short-term tattoos, labored with TikTok’s companions to make use of in-feed adverts that includes influencers attempting out the product to show how good they seemed.

Taking issues additional, the model grew the marketing campaign utilizing TikTok’s public sale function and used the Conversion Goal function inside TikTok’s Adverts Supervisor to trace the marketing campaign’s effectiveness. They adopted up each buy with a survey asking clients how they found the model—a survey that additional proved the facility of TikTok for product discovery.

By the tip of the marketing campaign, they’d reached 14 million video views, with 60 p.c of patrons saying they found the model on TikTok.

How are you going to replicate Momentary Ink’s outcomes?

work with a TikTok companion company to develop superior creativespartner with influencers to showcase your productsuse conversion monitoring to show the effectiveness of TikTok adverts

Princess Polly

When your model’s values match these of TikTok customers, the outcomes may be unimaginable. That was the case for Princess Polly, a Gen Z-focused vogue retailer that prides itself on moral and sustainable vogue and has a no-photoshop coverage.

That’s the proper model for TikTok’s youthful viewers that cares about creating real connections between bands.

The model ran a novel low cost code and promoted it utilizing public sale adverts specializing in driving visitors. By the tip of the marketing campaign, the model’s adverts had garnered 9 million impressions and had delivered a 15x return on advert spend.

How are you going to replicate Princess Polly’s outcomes?

tie your model values to TikTok’s viewers promote your model valuesfocus on conversions with low cost codes

TikTok For Enterprise Regularly Requested Questions

Is TikTok For Enterprise free?

It’s free to enroll to TikTok For Enterprise, however you’ll have to pay to work with content material creators or run adverts on the platform.

Can TikTok assist small companies?

TikTok can do wonders for small companies. There are a number of small enterprise success tales on TikTok’s web site, they usually even ran a Small Wins marketing campaign to focus on the influence they’ll have on small companies.

Ought to I change to a TikTok For Enterprise account?

When you’re solely utilizing TikTok for your self, keep on with a private account. In case you are utilizing TikTok to earn a living, both as a enterprise or an influencer, it is sensible to change to a TikTok For Enterprise account for added insights and knowledge.

Why ought to I exploit TikTok For Enterprise versus different social media platforms?

TikTok is the fastest-growing social media platform and essentially the most downloaded app of 2020. The character of the positioning means it’s potential for manufacturers to develop real and genuine connections with their viewers that lead to higher enterprise outcomes.

Conclusion: Is TikTok For Enterprise Proper for You?

TikTok isn’t simply an app for Gen Z to kill time on; it’s a critical instrument for companies to extend model consciousness, construct relationships and drive purchases. TikTok For Enterprise makes it straightforward for corporations of any dimension to get began promoting on the platform, whether or not that’s by partnering with creators or making a TikTok store.

Now it’s time so that you can take the subsequent steps. Get began by studying how one can edit your personal TikTok movies, or save your self all of the laborious work by having customers create movies in your model.

So, how will you employ TikTok For Enterprise?

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