Google Adverts bug inflating some cost-per-click (CPCs) for non-US campaigns

Google Adverts has a bug of some types impacting some a “subset of non-US campaigns” the place cost-per-click quantities are incorrectly inflated, the corporate posted.

The discover. Google posted this discover about half-hour in the past:

We’re conscious of an issue with Google Adverts affecting a major subset of customers. We are going to present an replace by Might 25, 2022, 1:00 AM UTC detailing after we anticipate to resolve the issue. Please word that this decision time is an estimate and should change. We’re conscious {that a} subset of non-US campaigns are affected by a technical difficulty inflicting cost-per-click (CPC) to be incorrectly inflated. We’re working to resolve this difficulty.

Seeing inflated prices. If you’re seeing inflated CPCs and prices in your non-US campaigns, don’t worry, Google is conscious and dealing on a repair.

It’s not clear if it is a reporting difficulty or a problem impacting your budgets. Both means, it’s best to ask for refunds after we study extra in regards to the underlining points.

Repair coming. Google has not posted an estimated time for when this might be resolved however Google will present and replace inside the subsequent 12 hours or so.

Why we care. If you’re operating campaigns outdoors of the US and also you discover CPC inflation, you aren’t alone. Google is conscious and can repair the problem – so no have to panic. Keep tuned as we offer extra updates as they arrive in.

The submit Google Adverts bug inflating some cost-per-click (CPCs) for non-US campaigns appeared first on Search Engine Land.

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