Google Adverts bug inflating some cost-per-click (CPCs) for non-US campaigns

Google Adverts has a bug of some kinds impacting some a “subset of non-US campaigns” the place cost-per-click quantities are incorrectly inflated, the corporate posted.

The discover. Google posted this discover about half-hour in the past:

We’re conscious of an issue with Google Adverts affecting a big subset of customers. We are going to present an replace by Could 25, 2022, 1:00 AM UTC detailing after we anticipate to resolve the issue. Please word that this decision time is an estimate and will change. We’re conscious {that a} subset of non-US campaigns are affected by a technical situation inflicting cost-per-click (CPC) to be incorrectly inflated. We’re working to resolve this situation.

Seeing inflated prices. If you’re seeing inflated CPCs and prices in your non-US campaigns, don’t worry, Google is conscious and dealing on a repair.

It’s not clear if this can be a reporting situation or a problem impacting your budgets. Both method, it is best to ask for refunds after we be taught extra concerning the underlining points.

Repair coming. Google has not posted an estimated time for when this can be resolved however Google will present and replace throughout the subsequent 12 hours or so.

Why we care. If you’re working campaigns exterior of the US and also you discover CPC inflation, you aren’t alone. Google is conscious and can repair the problem – so no have to panic. Keep tuned as we offer extra updates as they arrive in.

The submit Google Adverts bug inflating some cost-per-click (CPCs) for non-US campaigns appeared first on Search Engine Land.

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