NP Digital acquires key phrase analysis software AnswerThePublic

Digital advertising company NP Digital introduced in the present day that it has acquired AnswerThePublic, a preferred freemium key phrase analysis software. Phrases of the deal weren’t revealed.  

NP Digital, which was co-founded by advertising influencer and entrepreneur Neil Patel, can also be the proprietor of one other in style freemium key phrase analysis software, UberSuggest. 

What this implies for AnswerThePublic customers. All of the software’s present options will stay. Customers can proceed to entry the software by way of its web site or app. 

There are a few noticeable modifications to this point, together with the addition of “by UberSuggest” underneath AnswerThePublic’s emblem in the principle navigation and Patel’s face on a dancing robotic’s physique on the homepage.

AnswerThePublic has roughly 1 million month-to-month customers and has been a favourite amongst search entrepreneurs for years. NP Digital mentioned it’s engaged on new free options for entrepreneurs. 

Nonetheless, the software hasn’t gotten any vital updates or enhancements these days. That’s as a result of the house owners weren’t specializing in it (that they had one other software program firm). 

What it means for UberSuggest customers. UberSuggest has roughly 3 million month-to-month customers who will now be capable to entry the options and information by both platform. Customers can quickly anticipate to see new options associated to key phrase visualizations.

NP Digital mentioned Ubersuggest now spans over 30 billion key phrases and 50 trillion backlinks throughout 249 international locations. 

Why NP Digital acquired AnswerthePublic. Each platforms leverage the identical information units. However every had its distinctive options, capabilities and visualizations. 

NP Digital CEO Mike Gullaksen instructed me: “This platform permits entrepreneurs to leverage the information from the most important focus group on the planet – Google search customers. Having the ability to mine large information units to establish shopper curiosity round wants and needs is without doubt one of the strongest but underused methods for content material and search entrepreneurs. Layering on high of those information insights permits entrepreneurs to each look again and see real-time traits with highly effective visualizations and shortly transfer their content material initiatives ahead whereas staying on the heartbeat of the patron mindset.”

Why we care. NP Digital says this acquisition will imply extra new free capabilities for each platforms – and which you could entry these insights from both platform. So each instruments will proceed to assist entrepreneurs discover inspiration and insights that may assist form search engine optimization and content material advertising methods. 

A 12 months of acquisitions. This has been a giant 12 months of change within the search engine optimization instruments house and we’re not even midway by 2022. Under are hyperlinks to protection of the opposite massive acquisitions we’ve seen to this point:

Jan. 20: Semrush acquires BacklinkoFeb. 16: Conductor acquires ContentKingFeb. 23: BrightEdge acquires OncrawlMarch 2: Semrush acquires KompyteCould 16: Similarweb acquires Rank Ranger (press launch)

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