Ahrefs reveals its new search engine: Yep

Did you overlook that website positioning toolset supplier Ahrefs introduced plans to construct its personal search engine in 2019?

In case you answered “yep,” you aren’t alone. 

Ahrefs has been busy in these three years since, investing $60 million of its personal cash into launching a brand new search engine, referred to as Yep. 

What’s Yep? 

Yep is a general-purpose net search engine. Yep will quickly be out there in all nations and in most languages. 

Ahrefs is positioning it as a Googe competitor. Nonetheless, we’ve seen loads of Google opponents and Google “killers” come and go over the previous twenty years. So for now, let’s simply name it a Google different.

So what’s Yep banking on to change into a real Google different? Two issues: 


Yep won’t acquire private info (e.g., geolocation, title, age, gender) by default. Your Yep search historical past won’t be saved anyplace.

What Yep will depend on is aggregated search statistics to enhance algorithms, spelling corrections, and search options, the corporate mentioned.

“In different phrases, we do save sure knowledge on searches, however by no means in a personally identifiable approach,” mentioned Ahrefs CEO Dmytro Gerasymenko. “For instance, we’ll monitor what number of occasions a phrase is looked for and the place of the hyperlink getting essentially the most clicks. However we gained’t create your profile for focused promoting.”

What Yep will use is a searcher’s:

Entered key phrases.Language choice obtained from the browser.Approximate geographical space on the origin of the search on the scale of a area or a metropolis (deduced from the IP tackle).


The plan for Ahrefs’ search engine is a 90/10 profit-sharing mannequin, the place Ahrefs shares 90% of its promoting income with publishers. 

The explanation: Google shows content material in its search outcomes, with out the necessity to really click on by way of to the web site. Which means web sites are shedding site visitors. And for a lot of websites, much less site visitors means much less income. 

“Creators who make search outcomes doable need to obtain funds for his or her work,” Gerasymenko mentioned. “We noticed how YouTube’s profit-sharing mannequin made the entire video-making trade thrive. Splitting promoting income 90/10 with content material authors, we need to give a push in direction of treating expertise pretty within the search trade.” 

Right here’s what Yep says:

“Let’s say that the largest search engine on the planet makes $100B a yr. Now, think about in the event that they gave $90B to content material creators and publishers.

Wikipedia would in all probability earn a number of billion {dollars} a yr from its content material. They’d be capable to cease asking for donations and begin paying the individuals who polish their articles a good wage.

There could be no extra want for paywalls and affiliate hyperlinks, so publishers who’ve needed to resort to chasing site visitors with clickbait articles and filling their pages with advertisements would be capable to get again to doing investigative items and high quality evaluation. A citizen journalist uncovering corruption on the aspect of a full-time job may get compensated with out having to spend time making an attempt to monetize content material.

And the very best factor? You don’t must be an professional to learn.

Let’s say that you simply love pancakes greater than anything on the planet. Now you may have an incentive to develop that keenness – think about getting pretty paid to share artistic recipes, publish images of your creations and educate the remainder of the world how they, too, could make the fluffiest pancakes ever. Unbiased creators all over the place will lastly be capable to flourish.”

All of that sounds good in idea. However Yep is simply launching.

DuckDuckGo, which launched in 2008, will get as many searches per yr (~15.7 billion) as Google will get in about two or three days. Even Microsoft Bing – which is owned by Microsoft, the third-largest firm on the planet by market cap – has did not make a major dent in Google’s search market share since 2009.

How Yep works

What actually issues is search high quality. Which means Yep should fulfill the desires and wishes of searchers. So how are they going about placing collectively these search outcomes? 


Yep collects web site knowledge utilizing AhrefsBot. Ahrefs mentioned it plans to exchange AhrefsBot with YepBot within the “close to future.”

AhrefsBot visits greater than 8 billion webpages each 24 hours, which makes it the second most lively crawler on the net, behind solely Google, Ahrefs mentioned.

For 12 years, AhrefsBot has been crawling the online. That they had simply been utilizing the AhrefsBot knowledge to energy its hyperlink database and website positioning insights, 


The Yep search index is up to date each 15 to half-hour. Every day, the corporate provides 30 million webpages and drops 20 million.

Different technical particulars

Ahrefs mentioned its Singapore knowledge heart is powered by round 1,000 servers that retailer and course of 100 petabytes of net knowledge (webpages, hyperlinks between them, and the search index). Every server makes use of at the very least 2x 100GB connections. Some servers use a number of GPU playing cards to coach massive transformer fashions. Earlier than the top of the yr, Ahrefs plans to open a U.S.-based knowledge heart.

Extra to come back

I’ve reached out to Ahrefs to reply a number of extra questions on their search engine. I’ll replace as these solutions are available. 

The publish Ahrefs reveals its new search engine: Yep appeared first on Search Engine Land.

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