Retailers have a brand new Twitter characteristic, known as Product Drops, to assist have interaction their followers and keep on prime of latest product releases.
What are Product Drops. Product Drops from Twitter is a brand new characteristic that enables manufacturers to inform their followers after they launch a brand new product. The characteristic is the primary of its variety for a social media platform.
How does it work. When a service provider tweets about an upcoming launch, followers will see a “Remind me” button on the backside of the tweet. They’ll merely faucet that button to be reminded of the launch day.
On the product’s launch day, they’ll obtain a notification within the app quarter-hour earlier than, and on the time of the drop. Clicking the notification will convey them to the service provider’s web site the place they will store for the product and (hopefully) seize it in time.
The satan is within the particulars. Earlier than followers click on the “Remind me” button they will view the total particulars of the product that’s dropping. To do that, they’ll simply click on on the tweet and the Product Particulars web page will open. From there, they will view the worth, description, and extra.
Prepared. Set. Launch. Twitter is rolling out Product Drops to retailers within the US solely, on English iOS gadgets. It’s being examined with choose companions together with:
DiorFossilJeff StapleHome Depot
There is no such thing as a phrase on when the characteristic will roll out to all retailers.
What Twitter says. “Folks come to Twitter to speak about merchandise and product drops on daily basis. And retailers have lengthy been dropping merchandise on Twitter with none native product help. We’re excited to vary that and introduce new procuring options that empower buyers to remain on prime of the launches that matter most to them and supply retailers with one other option to have interaction buyers round huge product moments.”
Test it out. Learn the total announcement from Twitter right here.
Why we care. Procuring on Twitter isn’t new. However till not too long ago, there hasn’t been any native help surrounding it. This characteristic goals to assist alleviate a number of the frustration individuals really feel round missed product drops, indignant prospects, and overwhelmed model reps. Nevertheless, not all of a manufacturers followers are on Twitter. And even when they’re, this characteristic requires they be close to their cellphone or logged into Twitter to obtain the notifications. This characteristic is an effective begin to growing model engagement, however could miss the mark with lots of their followers.