Twitter launching Branded Likes

Twitter introduced yesterday they have been launching Branded Likes. Branded Likes are customized Like animations for tweets that manufacturers can create by the adverts supervisor.

What are Branded Likes. Branded Likes are Like buttons stylized for particular tweets. You possibly can see an instance right here selling the ‘Scream’ film.

A expensive addition. Branded Likes have been featured through the Tremendous Bowl with manufacturers Anheuser-Busch and PepsiCo taking the bait. However the price ticket for the emojis then was round $1 million. They received’t value that a lot once they’re launched, but it surely does make us surprise what kind of impression that they had at the moment if any.

Who will get entry. Twitter says that they’ll make Branded Likes accessible as an advert choice to all advertisers within the US, UK, and Japan subsequent week.

Why we care. I’m not totally certain we do. Branded Likes are a novelty, however there aren’t any early indicators that they’ll have a constructive impact on model consciousness or engagement. 

The submit Twitter launching Branded Likes appeared first on Search Engine Land.

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